Amazon Brand Registry
Launch your brand with Amazon
Enrol your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
New to Brand Registry? Enroll your brand
In 2023, more than 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls.1
Why create an Amazon Brand Registry account?
Amazon Brand Registry is a free programme that helps you protect your intellectual property (IP), manage your listings and grow your business – whether or not you sell in the Amazon store.
Secure your brand
Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically – before they impact your brand or customers.
Improve the customer experience
We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages.
Monitor your progress
Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics – both Amazon’s efforts and yours – in real time across all our stores.
“Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning-fast, and the team assigned to this programme are incredibly knowledgeable and efficient.”
“P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.”
Join our growing list of enrolled brands
Enrol your brand with Amazon
Enrol your brand with Amazon – or get help with your intellectual property (IP) so you’re ready to enrol.
Brand Registry
Start your brand’s Amazon journey by enrolling it in Amazon Brand Registry for free. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits. You can enrol your brand even if you don’t sell in the Amazon store.
You only need to meet two basic requirements:
You only need to meet two basic requirements:
Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
During enrolment, you’ll create a Brand Registry account and provide detailed information about your intellectual property and products, which helps us understand and safeguard your brand.
Did you know?
Amazon Brand Registry can help increase the accuracy of product listings
After enrolling your brand in Amazon Brand Registry, only you and other sellers associated with your brand can create or suggest updates to your product detail pages. That helps ensure the accuracy of your product information and improves the customer experience.
IP Accelerator
Don’t have a trademark for your brand name or logo? The Amazon IP Accelerator programme can help connect you with Amazon-vetted legal service providers who are ready to take you through each step of the trademarking process.
Build your brand with Amazon
After enrolling your brand in Amazon Brand Registry, you become eligible to activate a suite of brand-building tools that help grow awareness for your brand, improve your consideration, increase your conversion rate and build your brand loyalty.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
Learn the lingo:
awareness, consideration, conversion and loyalty
“Awareness,” “consideration,” “conversion,” and “loyalty” refer to different stages in the customer journey.
- Awareness: customers recognise your brand and products
- Consideration: customers are deciding if your brand or products meet their needs
- Conversion: customers purchase your products
- Loyalty: customers continue purchasing your brand and products
Don’t have an Amazon seller account yet?
A+ Content
Increase sales with better listings
Showcase your products and tell your brand’s story by adding video, enhanced images, product-comparison charts and other features to your product detail pages.
A+ Content can help:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
Basic A+ Content can increase sales by up to 8% – and well-implemented Premium A+ Content can increase sales by up to 20%.
Brand Stores
Design a store for your brand
Create a free destination in the Amazon store to help customers explore your products and get to know your brand – no coding experience required.
Brand Stores can help:
Grow your brand awareness
Increase your conversion rate
On average, brands with a Store saw 31x more repeat purchases within 60 days.
Sponsored Brands
Help customers discover your brand
Create cost-per-click campaigns that appear in the Amazon store and feature a video or multiple products from your brand, along with a logo and headline.
Sponsored Brands can help:
Grow your brand awareness
Advertisers who used all Sponsored Brands ad formats saw 79% of their sales from new-to-brand customers on average.
Brand Analytics
Get actionable performance data
Make strategic decisions about your products and advertising using aggregated data from customer searches and purchasing behaviour.
Brand Analytics can help:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
Build your brand loyalty
Sponsored Display
Use machine learning to reach customers
Create cost-per-click campaigns that appear in and beyond the Amazon store and feature a product from your catalogue.
Sponsored Display can help:
Improve your consideration
Advertisers who use Sponsored Display audiences see up to 82% of their sales driven by new-to-brand customers on average.
Sponsored Products
Advertise in the Amazon store
Create cost-per-click campaigns that appear in the Amazon store and feature a product from your catalogue. Create a campaign in minutes, even if you’ve never advertised before.
Sponsored Products can help:
Increase your conversion rate
Products saw an average weekly +40% lift in units ordered within the first year after launching a Sponsored Products campaign.
Manage Your Experiments
Test and optimise your product listings
Run A/B tests on your product titles, descriptions, main or secondary images, and A+ Content to see what drives more sales.
Manage Your Experiments can help:
Increase your conversion rate
Knowing what content drives conversion and implementing changes to your listings based on optimised content can increase sales by up to 25%.
Protect your brand
After enrolling your brand in Amazon Brand Registry, you can enjoy peace of mind by taking advantage of layers of additional IP protection.
Automatically benefit from machine learning and proactive protections that help block and prevent inaccurate product information, counterfeits, fraud, abuse and bad actors – before they impact your brand and customers.
Take advantage of a powerful tool that helps you detect and report a violation of your intellectual property.
Track stats and insights related to your brand’s protection and monitor the impact of your infringement notices.
If you meet additional requirements, you can access advanced protection tools and programmes.
At Amazon, we work hard to earn and maintain customer trust and are constantly innovating to prevent counterfeit products from reaching customers. Read our full report to find out more about our latest innovations.
Report a Violation
Report suspected infringement
Use our self-service tool to search the Amazon catalogue for potential violations of your active trademarks, copyrights and patents. Should you find a suspected infringement, you can submit a report. Each report strengthens our machine-learning and automated protections. Accurate use of Report a Violation also helps you become eligible for Project Zero.
In 2023, more than 99% of blocked or removed listings were found by Brand Registry’s proactive controls, before a brand had to find and report them.1
Project Zero
Drive counterfeits to zero
Get the unprecedented ability to immediately remove counterfeit listings from the Amazon store. Each removal strengthens our machine learning and automated protections, and can help us identify bad actors as targets for prosecution.
Over 25,000 brands have enrolled in Project Zero.
Frequently Asked Questions
Don’t see your question below? See our other Brand Registry FAQs (log-in required).
What are the full requirements for enrolling a brand in Brand Registry?
To enrol in Brand Registry:
- You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrolment, you will need to provide images that show your brand name or logo on your products or packaging.
- You must have an active, registered trademark or a pending trademark application for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you may also enrol with a pending trademark registration. See country-specific requirements.
- You must be the trademark owner. If you are an authorised agent, have the trademark owner enrol the brand, then add you as an additional Brand Registry account user.
- The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters or numbers (design mark). Note that trademarks can have different classifications based on their issuing trademark office.
- Your trademark text must match the brand name on your Brand Registry application. If your trademark is an image-based mark with words, letters or numbers, you will need to upload a copy of the image during enrolment. It should match your trademark record exactly.
- You must have the trademark registration or application number provided by the designated government office.
- You must have a list of product categories in which your brand should be listed.
- If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account.
Do I need to create multiple Brand Registry accounts if I sell in more than one country?
No. You can create a single, global account with Brand Registry. During enrolment, you’ll only be able to select a single country-based trademark office. But you’ll be able add trademarks for the offices of other countries after your enrolment has been approved. We recommend submitting trademarks for each country-based Amazon store that you want to sell in.
Can I enrol more than one brand?
Yes. After enrolling your first brand, you can enrol additional brands from your Brand Registry homepage by clicking Enrol a new brand.
I’m trying to enrol in Amazon Brand Registry. Why am I receiving an error message?
See our list of error messages, explanations and next steps.
How do I view or edit my Brand Registry application?
To view the status of an application, visit the Brand Applications page. You can also edit an application that you haven’t yet submitted, add documents to a submitted application, or copy and correct a rejected application.
Can I provide others with access to the Brand Registry portal?
After enrolling your brand in Brand Registry, you’re automatically assigned the roles of ‘rights owner’ and ‘administrator’. You can invite additional users to your brand and assign them roles.
Can I add a new trademark for a brand I’ve already enrolled?
Yes. Follow these steps:
- Click Manage in the Brand Registry main menu, then click Manage intellectual property.
- Select the brand name from the drop-down menu, then click Connect a trademark.
- For a single trademark, enter the required trademark information, then click Connect trademark.
- For 10 or more trademarks, click Connect multiple trademarks, download the template, enter the required information, then upload your completed template.
Can I access my brand if the current Brand Registry administrator has left the company, or if I acquired a brand or purchased a trademark?
Yes. Please contact us to get help accessing your brand.
What are Amazon’s policies on intellectual property and brand names?
Review our Intellectual Property Policy for Sellers and the Amazon Brand Name Policy.
How can I report policy violations or other forms of abuse not related to intellectual property?
You can use the Report abuse tool to report inaccurate listing information, violations of Amazon policy and other issues.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.
Launch your brand with Amazon
Enrol your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits
New to Brand Registry? Enrol your brand
12023 Brand Protection Report
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