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First, add your products to start selling. We have prepared the following 5 step guide to help you go through the listing process.
What are the steps you need to follow?
Step 1
Start with your brand information
If you are a brand owner or brand representative, the Amazon Brand Registry gives you access to tools that allow you to more accurately represent your brand. This helps you protect your intellectual property and creates a trusted experience for customers on Amazon.
If you are an authorized brand representative, we ask that the trademark owner first register the brand and then add your account as an additional user.
If you are a reseller and don't own a brand or you are not any brand's representative, you may continue directly to Step 2.
If you are an authorized brand representative, we ask that the trademark owner first register the brand and then add your account as an additional user.
If you are a reseller and don't own a brand or you are not any brand's representative, you may continue directly to Step 2.
Note: if you have an ongoing brand enrollment application with Amazon, please wait until the application is resolved before listing products. As a result, your products will be published under a registered brand.
What does the Amazon Brand Registry offer?
1. Proper representation of the brand
- Amazon Brand Registry gives you more control over the Amazon product pages where your brand names are used, so that customers are more likely to see the correct information related to your brand.
2. Advanced search and reporting tools to protect your brand
- Simplify your search for potential infringement cases with our custom features like global search, image search, and ASIN bulk search that we've developed specifically for brands.
- Take advantage of additional proactive solutions, such as searching for product offers that incorrectly use your proprietary terms. These tools will help you proactively alert you when products are created under your brand name or when images contain your logo but apply to products that do not bear your brand name.
- Automated Brand Protection and Project Zero allow you to report any violation and protect your brand. Find more information about Project Zero.
3. Grow your business with Amazon tools for brand owners
- Enhanced Brand Content (ECB) / A+ Content: ECB, also known as A+ Content, allows brands to describe the properties of their products in a new way — through unique brand history and improved images and text placement. If used correctly, these features will improve conversion rates, traffic, and sales. Learn more.
- Shop Brands: The Brands Store is a free, self-service tool on Amazon for selling branded products designed for advertisers. Using it, they can create content that inspires, educates, and helps customers discover the brand's offerings. Learn how to create your own store (EN) and watch the video explaining each step.
- Sponsored Brands: Sponsored Brands helps customers discover brands when searching on Amazon with customizable, pay-per-click featured ads. Learn more.
- Brand Analytics (Amazon Brand Analytics): Amazon Brand Analytics gives you access to valuable analytics to improve customer experience, conversion, and traffic — essential for successful sales on Amazon. This tool empowers Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities. Learn more.
Eligibility criteria for Amazon Brand Registry
To be eligible for the Amazon Brand Registry, your brand must have a current trademark registration in each country in which you wish to register. Brand Registry also accepts brands whose trademark is pending registration with certain trademark offices. Amazon currently only accepts trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, Sweden, Poland, Egypt, the United Kingdom, the European Union and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the number registered with your country’s IPO office instead, as it may be different.
Tips!
To register with the Brand Registry, brands must have a verbal or graphic trademark. This is often confused with a trade licence certificate. Please double check that you are uploading your brand trademark before proceeding! Be sure to read the country-specific requirements carefully to ensure smooth registration with the Amazon Brand Registry.
Amazon Brand Registry Benefits: An overview of the tools and advantages for building your brand with Amazon
Need help?
Visit our Seller University for more information
Step 2
Check product and category requirements
As part of this step, check the product and category requirements to ensure that your listings are created correctly. To avoid mistakes when submitting offers, we recommend that you carefully study this step before adding products.
2.1 Category requirements
For some categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.
To apply to list a product that requires approval that already exists in Amazon’s catalog, follow these steps:
1. Go to the catalog and then select the “Add products” option.
2. Search for the item you want to sell.
3. In the search results, click “Show Restrictions” next to the relevant product.
4. If your product requires approval, click on the “Apply for approval to sell” button in the search results to begin the application process.
After completing the application, you can track its status in the Catalog > “Sales Authorization Applications” tab.
2. Search for the item you want to sell.
3. In the search results, click “Show Restrictions” next to the relevant product.
4. If your product requires approval, click on the “Apply for approval to sell” button in the search results to begin the application process.
After completing the application, you can track its status in the Catalog > “Sales Authorization Applications” tab.
2.2 Product ID requirements
Most products have a unique identification 12-14 digit code, such as a UPC, EAN, JAN, or ISBN also known as a GTIN (Global Trade Item Number). This represents a global code for a product and an internal company code is not the same as a GTIN, UPC, EAN, JAN or ISBN. It ensures accurate information on the product detail page. This can be sometimes be referred to as the product barcode. If your product does not have a GTIN, you may be eligible to request a GTIN exemption. For more information, click here.
If your products have GTIN, you may proceed to the next step.
Need help?
Visit our Seller University for more information
2.3 Brand requirements
In some occasions, Amazon requires sellers to obtain approval before listing products for sale under specific brands. The approval process may include document requests and other qualifications, such as invoices and authorization letters.
To check if the brand you are listing requires approval.
1. Go to the catalog and then select the “Add products” option.
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalog.
3. In the search results, click "Show Limitations" next to the relevant product to find out if approval is required. If the brand is restricted, the message "You need approval to list in this brand" will be displayed.
4. Click the ‘Apply to sell’ button to start the application process and submit the required documents.
After completing the application, you can track its status in the Catalog > “Sales Authorization Applications” tab.
If the brand you want to sell does not have any restriction, you may continue to Step 3.
To check if the brand you are listing requires approval.
1. Go to the catalog and then select the “Add products” option.
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalog.
3. In the search results, click "Show Limitations" next to the relevant product to find out if approval is required. If the brand is restricted, the message "You need approval to list in this brand" will be displayed.
4. Click the ‘Apply to sell’ button to start the application process and submit the required documents.
After completing the application, you can track its status in the Catalog > “Sales Authorization Applications” tab.
If the brand you want to sell does not have any restriction, you may continue to Step 3.
Step 3
Choose your fulfillment channel
Fulfillment is the process of storing, packing, and shipping orders as well as handling returns and exchanges. Effective, reliable ecommerce fulfillment delights customers. You can use your own Fulfillment Channel (MFN) or you can use Fulfillment by Amazon (FBA) and let Amazon handle the purchase of your products.
Please note that you can use both fulfillment channels simultaneously as a seller and choose a different fulfillment channel per product to optimize your operations.
Please note that you can use both fulfillment channels simultaneously as a seller and choose a different fulfillment channel per product to optimize your operations.
3.1 Implementation by a Sales Partner (MFN)
If you are fulfilling orders yourself, it's important to configure your shipping and return settings before you start listing your products. You can choose which countries and regions you want to ship your products to, set the delivery times, and decide what fees to charge your customers.
Important: Keep in mind that if you sell in more than one store, you need to configure the shipping settings in each store individually.
Important: Keep in mind that if you sell in more than one store, you need to configure the shipping settings in each store individually.
After configurating your shipping settings, you can set up your return address.
3.2 Fulfilment by Amazon (FBA)
Send us as little or as much as you want of your products, and we will store, pick, pack and ship them when you receive orders. We provide customer service in multiple languages and even take care of returns handling on your behalf.
If you are enrolling in FBA, you can directly move to Step 4 and configure your settings after your products are listed.
Benefits of FBA
• Reach Prime customers with Prime badges and access to additional deal options
• Rely on Amazon’s trusted, 7/24 support
• Rely on Amazon’s trusted, 7/24 support
How it works
1. Visit the “Manage All Inventory” page in your seller account.
2. Choose the products you would like to have Amazon fulfil.
3. Click the arrow next to the “Edit” button and then “Change to Fulfillment by Amazon.”
4. Visit "Manage FBA Inventory" page to create your first shipment. Select your products and click on "Send/Replenish inventory".
5. Create your delivery plan by following the steps (setting quantity, preparation of products, etc.).
6. Send your shipment to Amazon`s Fulfilment Center. On the "Summary" page, you can review the contents of your delivery.
2. Choose the products you would like to have Amazon fulfil.
3. Click the arrow next to the “Edit” button and then “Change to Fulfillment by Amazon.”
4. Visit "Manage FBA Inventory" page to create your first shipment. Select your products and click on "Send/Replenish inventory".
5. Create your delivery plan by following the steps (setting quantity, preparation of products, etc.).
6. Send your shipment to Amazon`s Fulfilment Center. On the "Summary" page, you can review the contents of your delivery.
Revenue Calculator for Fulfillment by Amazon
Provide your self-ship fulfillment costs and see real-time cost comparisons between your self-ship fulfillment costs and the cost of using our Fulfilled by Amazon service.
Disclaimer: The FBA fee information and results obtained using the Amazon Fulfillment Revenue Calculator are for guidance only. Amazon does not warrant the accuracy of the information or calculations in this. Independent analysis of the output of this Fulfilment by Amazon Revenue Calculator should be conducted to verify the results. The estimated Amazon Fulfillment fees calculated on the Amazon Fulfillment revenue calculator are based on the country program only. Items enrolled in specialized fulfillment programs are subject to separate rates. Current costs and fees can be found on the FBA fees page. You can see them here.
Disclaimer: The FBA fee information and results obtained using the Amazon Fulfillment Revenue Calculator are for guidance only. Amazon does not warrant the accuracy of the information or calculations in this. Independent analysis of the output of this Fulfilment by Amazon Revenue Calculator should be conducted to verify the results. The estimated Amazon Fulfillment fees calculated on the Amazon Fulfillment revenue calculator are based on the country program only. Items enrolled in specialized fulfillment programs are subject to separate rates. Current costs and fees can be found on the FBA fees page. You can see them here.
Need help?
Visit our Seller University for more information on this topic.
Step 4
Prepare and submit your listings
Important: If you submitted product category, brand, or GTIN exemption approvals in the previous steps, first check Catalog > “View Sales Approval Requests” to see if they have been granted to avoid errors in submitting product listings.
Tip! If the approvals have not been granted, we do not recommend you to proceed with the next steps
There are three different ways of uploading your products into the Amazon's Catalog. Please select the one that better suits your needs and capabilities:
4.1 Bulk upload — ideal for large catalogs
Click “Add multiple products at once”, download the template file and fill in the mandatory columns: SKU, price, EAN code and condition. Once the file is filled, you can proceed to upload it.
The system will list the products that have a match with existing products in our catalog. For the products that didn't have a match, you will have to create them. In order to do so, please generate a Category Specific template and fill it out with the mandatory information. When finished, you can upload it to “Inventory files for specific categories”. To help manage the fields, try to generate and upload templates by product type rather than your entire catalog at once.
Tips!
Always try to choose the Advanced Template option to generate a higher-quality product page and engage more shoppers!
After uploading the file, the system will generate a processing report for download in the “Spreadsheet Upload Status” tab, which will allow you to check the status of the uploaded inventory files.
The Processing Report contains a summary of records (listings) processed successfully as well as the number of records processed unsuccessfully (or processed with errors). You can use this report to make necessary corrections in your inventory file, and then reload the file to correct your listings.
4.2 Manual submission (submission one by one) — perfect for small catalogs
Please click on Add a Product and type the product you want to list in the search bar. If the product exists, you just need to add your offer to it. If the product does not exist, you need to create it.
Need help?
Visit our Seller University for more information
4.3: API integration — ideal for large directories requiring complex automation
If you are considering automating and synchronizing your own catalog with your Amazon store, you can use a third-party developer integration (through App store), or build your own application to automate information exchange with Amazon. Along with the offers, these integrations can also help you automate different areas of your merchant account, such as invoicing, orders, pricing, etc.
Using a third party integration - you can discover multiple applications developed by third parties that allow you to automate and optimize different aspects of your Seller account, such as listing creation, FBA shipments creation, invoicing, price automation, etc.
Using a third party integration - you can discover multiple applications developed by third parties that allow you to automate and optimize different aspects of your Seller account, such as listing creation, FBA shipments creation, invoicing, price automation, etc.
Building Your Own Integration — you can create your own bespoke integration to better suit your needs. Please note that this option will require technical knowledge and certain IT capabilities.
Need help?
Visit the Selling Partner API Guide for more information on this topic
4.4: Create an international listing (to move listings from an existing store to a new one)
The international listing creation tool, BIL, helps you create and update listings from a single source store so that they are available in at least one target store. You save time and effort by managing offers in one Store. From that source Store, the tool will update eligible offers and prices in the target Stores based on settings that you specify and the currency exchange rates. Build International Listings performs the following automated tasks:
- Creates offers from a source Store to a target Store where the same ASINs already exist in both Stores.
- Attempts to translate and create product detail pages in a target Store.
- Synchronizes the offer prices in target Stores based on the price you set in the source Store and your price rules.
- Adjusts prices periodically to reflect currency conversion fluctuations in the target Stores' currencies. The frequency of these updates may vary from daily to weekly. These updates will not show changes of less than 1%.
- Adds or deletes offers in the target Stores when you make changes to eligible ASINs in the source marketplace.
Frequently Asked Questions
I do everything according to the instructions, but the error still appears. What am I supposed to do?
Check out our Error Code Explanations Guide for troubleshooting tips — by selecting the error code from the panel on the left, you will see more information. Learn more here.
The most commonly error codes faced are: Error 8541, 8542, 13013, 6039, 6024 and 20000. You can find the information you need to resolve the issue at this link along with tips for other error codes you encounter.
You can also check out our Amazon Seller University YouTube channel for step-by-step instructions on how to troubleshoot common errors. Error 5461 Error 5665
In addition, please refer to our ASIN Policy, Brand Name Policy, and Image Creation Error Code Guide for further troubleshooting information.
Remember that you can always contact us and ask for support!
The most commonly error codes faced are: Error 8541, 8542, 13013, 6039, 6024 and 20000. You can find the information you need to resolve the issue at this link along with tips for other error codes you encounter.
You can also check out our Amazon Seller University YouTube channel for step-by-step instructions on how to troubleshoot common errors. Error 5461 Error 5665
In addition, please refer to our ASIN Policy, Brand Name Policy, and Image Creation Error Code Guide for further troubleshooting information.
Remember that you can always contact us and ask for support!
Can I edit prices and quantities after publishing my products?
Yes, you can edit the price and quantity of the products via your seller central account.
How do I remove a product in my inventory?
1. Login to your account to Seller Central.
2. Select “Manage Inventory”.
3. Next to the product information, there is an arrow with a drop-down menu, from which you can select the option “Delete product and offer”.
2. Select “Manage Inventory”.
3. Next to the product information, there is an arrow with a drop-down menu, from which you can select the option “Delete product and offer”.
Which product categories require approval on Amazon Poland?
Certain product categories on Amazon Poland require prior approval to ensure compliance with Amazon policies and applicable safety and quality standards.
Such categories may include:
1. Food and Beverages
2. Cosmetics
3. Medical Devices
4. Jewellery and watches
5. Selected regulated or branded products
For these categories, Amazon may require additional documents, such as invoices, certificates, or product confirmations of conformity.
Before you start selling in restricted categories, it's a good idea to read the new seller guide to better understand the product requirements and rules for selling on Amazon.
Such categories may include:
1. Food and Beverages
2. Cosmetics
3. Medical Devices
4. Jewellery and watches
5. Selected regulated or branded products
For these categories, Amazon may require additional documents, such as invoices, certificates, or product confirmations of conformity.
Before you start selling in restricted categories, it's a good idea to read the new seller guide to better understand the product requirements and rules for selling on Amazon.
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