Lower fees in 2026 = higher margins. See what you will saveLower fees in 2026 = higher margins. See what you will saveFULFILLMENT-BY-AMAZON
The benefits of Fulfillment by Amazon
Already selling on Amazon?
Reduce your fulfilment costs on products priced below €20 with Low-Price FBA Rates
As a seller of lower-priced products, you can benefit from reduced FBA fulfilment fees. Eligibility is automatic, with no separate enrolment required.
Let Amazon pick, pack, and ship your orders
You sell it, we ship it. Amazon has one of the most advanced fulfilment networks in the world. With Fulfilment by Amazon (FBA) you store your products in Amazon's fulfilment centres, and we pick, pack, ship, and provide customer service for these products. Fulfilment by Amazon can help you scale your business and reach more customers.
Did you know:
Selling Partners saw sales increase by an average of 37% after moving their products to FBA in Germany, thanks to the faster delivery that customers love.
*The above figure is based on an analysis of channel-specific data from Q4 2019 to Q4 2020 (excluding Q2 2020 due to the impact of COVID-19). It is provided solely as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary depending on a number of factors, including seasonality, selling price, and existing fulfillment solution. Amazon does not guarantee any specific results for your business through the use of FBA.
Benefits of Fulfilment by Amazon
Your products are eligible for Amazon Prime for unlimited, fast One-Day Delivery on millions of items.
All Amazon Prime members love the free Two-Day Shipping offered on eligible orders. Products you list under Fulfilment by Amazon may also qualify for free shipping as well as receiving your desired Prime logo. This tells customers that Amazon handles packing, delivery, customer service, and returns. This has been shown to boost sales by up to 26.5%*.
*Annual Seller survey 2020
Customers get Amazon's trusted customer service and returns.
FBA takes this operational burden off your shoulders, leveraging Amazon’s global customer service network to manage customer inquiries, refunds, and returns on FBA orders.
- FBA customer support: Cross-language phone/e-mail support, day and night, at no extra cost to you, besides Returns Processing Fees in certain product categories.
- FBA returns: We will manage all customer service to do with returns, via our Online Returns Centre. Read more about FBA policies regarding Customer Returns for Orders Placed on Amazon.pl.
FBA makes it easier to sell across Europe
Amazon offers a range of fulfilment solutions across Europe, so you can choose the one that suits your business best. Pan-European FBA is the most popular and fastest – Amazon stores and distributes from its logistic centres throughout the EU. With European Fulfilment Network (EFN) your products are shipped from central storage in their country of origin; with Multi-Country Inventory, stock is stored and dispatched from logistic centres in the countries you specify.
By selling in Europe with the Fulfilment by Amazon programme, you can save up to 53% on FBA fees and boost sales by up to 30%. Plus, you'll benefit from faster Amazon delivery and the ability to offer your products with the Prime badge.
*Calculated as the maximum achievable savings by comparing EFN fees against domestic fulfilment fees for each size and weight tier.
Choosing a fulfilment model for fast delivery to buyers in Poland
For sellers on Amazon PL, the fastest way to provide next-day delivery is Fulfilment by Amazon (FBA) with inventory stored in Polish Amazon fulfilment centres. Because Amazon picks, packs, and ships orders from its own network, your products automatically qualify for the Prime badge and benefit from Amazon’s expedited delivery promise—with no risk of fulfillment delays on your side.
If you run your own warehouse in Poland, Amazon Easy Ship offers a practical intermediate solution. The Amazon Easy Ship service collects orders directly from your location and aims to deliver domestic shipments to customers the next day, at Amazon-negotiated rates, with full shipment tracking at every stage.
You retain control over your inventory and packaging while simultaneously benefiting from Amazon’s relationships with carriers. You can also combine FBA and Easy Ship in parallel, assigning different fulfilment models to individual products.
Sellers planning to expand beyond Poland should consider the Pan-European FBA programme, which stores and distributes inventory across Amazon’s network of fulfilment centres throughout the EU—including Poland—ensuring fast, Prime-eligible delivery for local buyers and cross-border order fulfilment from the nearest available centre. Regardless of the chosen model, use the FBA Revenue Calculator in Seller Central to compare fulfilment costs before making a decision.
If you run your own warehouse in Poland, Amazon Easy Ship offers a practical intermediate solution. The Amazon Easy Ship service collects orders directly from your location and aims to deliver domestic shipments to customers the next day, at Amazon-negotiated rates, with full shipment tracking at every stage.
You retain control over your inventory and packaging while simultaneously benefiting from Amazon’s relationships with carriers. You can also combine FBA and Easy Ship in parallel, assigning different fulfilment models to individual products.
Sellers planning to expand beyond Poland should consider the Pan-European FBA programme, which stores and distributes inventory across Amazon’s network of fulfilment centres throughout the EU—including Poland—ensuring fast, Prime-eligible delivery for local buyers and cross-border order fulfilment from the nearest available centre. Regardless of the chosen model, use the FBA Revenue Calculator in Seller Central to compare fulfilment costs before making a decision.
How to meet Polish buyers’ delivery expectations with FBA
Polish buyers on Amazon PL treat fast and tracked delivery as standard, which is why FBA is the simplest way to meet these expectations. Products stored in Amazon fulfilment centres qualify for the Prime badge, which signals next-day delivery and free shipping to buyers—even before they add the item to their basket.
Sellers managing their own warehouse can use Amazon Easy Ship, which aims to deliver 96% of domestic shipments in Poland on the next business day. Shipment tracking is fully automated—buyers receive updates from the first carrier scan right through to final delivery, with no need to contact customer service.
Delivery speed and shipment tracking capability have a direct impact on the purchasing decision. Listings on Amazon PL featuring the Prime badge and a confirmed fast delivery promise convert better, as Polish buyers regularly filter for and prefer products that guarantee efficient fulfillment before checkout. Sellers can review the available fulfillment options and current fee structure in Seller Central to select the model best suited to their product range and order volume.
Sellers managing their own warehouse can use Amazon Easy Ship, which aims to deliver 96% of domestic shipments in Poland on the next business day. Shipment tracking is fully automated—buyers receive updates from the first carrier scan right through to final delivery, with no need to contact customer service.
Delivery speed and shipment tracking capability have a direct impact on the purchasing decision. Listings on Amazon PL featuring the Prime badge and a confirmed fast delivery promise convert better, as Polish buyers regularly filter for and prefer products that guarantee efficient fulfillment before checkout. Sellers can review the available fulfillment options and current fee structure in Seller Central to select the model best suited to their product range and order volume.
It's cost-effective
In Fulfilment by Amazon, you pay on an ongoing basis – we charge for the space in the warehouse and the orders we fulfill. The cost of shipping is included in your fees, with no extra charge for Amazon Prime for unlimited, fast delivery on millions of items. Fees for Selling on Amazon and optional services may apply.
- Small and Light FBA Program offers reduced fulfillment costs on qualified items, allowing you to pass the savings to your customers.
Low Price FBA Program offers reduced fulfillment costs on qualified items, allowing you to pass the savings to your customers.
FBA storage and fulfilment fees
Normal fees
Storage fees
Charged for all items stored in an Amazon logistic centre based on your daily average volume of inventory measured in cubic metres.
Fulfilment fees
Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns. Use the FBA revenue calculator to estimate fees and see how to preview your fees.
Occasional fees
Aged inventory surcharge
Assessed monthly for all items stored in the Amazon logistic centre for more than 241 days. Maintaining sound inventory health can help you avoid long-term storage fees.
Removal order fees
You can have Amazon return or dispose of your inventory in a logistic centre for a per-item fee.
Returns handling fees
Charged on orders when Amazon provides a customer with free return shipping.
Unplanned Service Fees
Charged when inventory arrives at a fulfilment centre without the required preparation or labelling, resulting in the need for unplanned services.
Learn more about the cost of FBA. Use the Fulfilment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
More information about FBA and the full set of fees for each of our services is available in the language versions listed below.
More information about FBA and the full set of fees for each of our services is available in the language versions listed below.
Note: Starting April 17, 2026, we will add a fuel and logistics surcharge of 1.5% to the Fulfillment by Amazon (FBA) program fees in Amazon stores in the United Kingdom, France, Germany, Italy, Spain, Poland, Sweden, the Netherlands, Ireland and Belgium. We've updated the FBA Revenue Calculator tool, Profit Verifier panel, and Estimated Fees and Economics report to include the fuel and logistics surcharge, which will help you understand how its introduction will affect your business.
Start taking advantage from the benefits of Fulfilment by Amazon
Fulfilment by Amazon (FBA) Program can help eliminate your fulfilment headaches and help you scale your business.
Step 1
Set up Fulfilment by Amazon
Create your Amazon selling account, and login to Seller Central to set up FBA.
Step 2
Create your product listings
Once you add your products to the Amazon catalogue, specify FBA inventory.
Step 3
Prepare your products
Prepare your products for safe and secure transportation to a fulfilment centre, according to Amazon packing guidelines and shipping and routing requirements.
Step 4
Ship your products to Amazon
Create your shipping plan, print Amazon shipment ID labels, and send your shipments to logistic centres. Learn more about sending inventory to Amazon.
Once Amazon receives your products at the fulfilment centres, they are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders.
Understand how your fulfilment model affects VAT requirements
Depending on the nature of your business, you will be required to register for VAT numbers in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.
Inventory Management for Fulfilment by Amazon
Use the tools in your seller account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon logistic centres.
Inventory performance dashboard
Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly—a low score could lead to overage fees and limit your ability to send more inventory.
Manage excess inventory
Optimize your inventory levels by knowing when to mark down or remove your products. Monitor detailed information about storage fees, opportunities to drive sales, and suggestions to help improve returns on your inventory.
Track inventory age
Improve sell-through rates and avoid long-term storage fees. Use Inventory Age tools to understand how much inventory you’re holding, and see how long it’s been in fulfilment centres.
Fix Stranded Inventory
Keep your listings active by including necessary pricing and condition information and resolving errors. If your inventory is in fulfilment centres without an associated active listing, it’s not available for purchase.
Restock inventory
Keep your best-selling inventory in stock with personalized restock recommendations. You can also adjust for future promotions and seasonal demand patterns. Track your inventory and supplier orders so that you’re prepared to meet product demand.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for eCommerce.
What is Fulfillment by Amazon (FBA)?
Fulfillment by Amazon (FBA) is a service where Amazon will handle the storage, packaging and shipping of your products, customer service and returns.
After registering with FBA, you must first pack and ship your products to one of our fulfillment centers.
FBA also offers special programs for specific types of products that suit your business, such as the pan-European FBA program.
After registering with FBA, you must first pack and ship your products to one of our fulfillment centers.
FBA also offers special programs for specific types of products that suit your business, such as the pan-European FBA program.
How much does FBA cost per asset?
There are different types of fees depending on the FBA services you choose:
1. Fulfillment fees charged per unit sold, including packaging, shipping, handling, customer service, and returns.
2. Monthly inventory storage fees based on inventory status at Amazon FBA fulfillment centers.
Amazon estimating tools like FBA Revenue Calculator, Fee Review Report, and Inventory Management will help you estimate FBA fees.
1. Fulfillment fees charged per unit sold, including packaging, shipping, handling, customer service, and returns.
2. Monthly inventory storage fees based on inventory status at Amazon FBA fulfillment centers.
Amazon estimating tools like FBA Revenue Calculator, Fee Review Report, and Inventory Management will help you estimate FBA fees.
How to sell with Amazon FBA?
Create your Amazon selling account and sign in to Seller Central. Next, configure FBA, to do this you will need:
- Business email address or Amazon customer account
- Chargeable credit card (international credit cards are also accepted)
- Valid passport or national ID (Identity verification protects both sellers and customers)
- Company registration details (with VAT number if possible)
- Phone number
- A bank account where Amazon can send you proceeds from your sales
Next, get ready to create a list of products and add them to your Amazon catalog and determine your FBA inventory.
Afterwards, send your products to a fulfilment centre, following Amazon packing guidelines and shipping and delivery planning
Afterwards, send your products to a fulfilment centre, following Amazon packing guidelines and shipping and delivery planning
What can you sell with Amazon FBA?
What you can sell with Amazon FBA depends on the brand, product, and category. Some products are available to all sellers, others require a merchant account with a professional plan.
Check the list of restricted productsand product restrictions in FBA. To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller.
Check the list of restricted productsand product restrictions in FBA. To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller.
What does “Fulfillment” mean?
The entire process of receiving, storing, picking, packing, and then shipping orders to customers, including returns or exchanges, is called fulfilment.
How do I manage customer returns on Amazon Poland?
Effective customer returns management is important for maintaining good customer service and a high seller account health status on Amazon Poland. Clear product descriptions and accurate photos can help reduce the number of returns resulting from erroneous customer expectations.
Sellers should also respond promptly to questions about returns, exchanges, and refunds. Regular analysis of the reasons for returns can help identify problems related to the products or the delivery process.
Sellers using services like Fulfillment by Amazon (FBA) can additionally benefit from Amazon's returns and customer support, which helps simplify day-to-day sales management.
Sellers should also respond promptly to questions about returns, exchanges, and refunds. Regular analysis of the reasons for returns can help identify problems related to the products or the delivery process.
Sellers using services like Fulfillment by Amazon (FBA) can additionally benefit from Amazon's returns and customer support, which helps simplify day-to-day sales management.
What is the difference between FBA and FBM?
FBA is Fulfillment by Amazon FBA and FBM is Fulfillment by Merchants. With FBA, Amazon handles the entire fulfilment process for you, whereas with FBM, the seller (you) is responsible for storing, packing, shipping, and delivering products to customers.
What is the difference between FBA and FBM on Amazon?
FBA (Fulfillment by Amazon) and FBM (Fulfillment by Seller) are two different fulfillment models available to Amazon sellers. In the case of FBA, sellers ship their products to Amazon fulfillment centers, where Amazon handles storage, packaging, shipping, and customer service for eligible orders. In the FBM model, sellers store the products themselves and are responsible for order preparation, shipping and customer service.
The most important differences between FBA and FBM include:
1. Warehousing and inventory management.
2. Responsibility for packaging and delivery of orders.
3. Level of control over logistics processes and customer experience.
4. Costs and operating requirements of each model.
Retailers who plan to expand sales to European markets can take advantage of the Pan-European FBA program.
The most important differences between FBA and FBM include:
1. Warehousing and inventory management.
2. Responsibility for packaging and delivery of orders.
3. Level of control over logistics processes and customer experience.
4. Costs and operating requirements of each model.
Retailers who plan to expand sales to European markets can take advantage of the Pan-European FBA program.
Are all Prime orders fulfilled by Amazon?
No, not all Prime orders can be fulfilled by Amazon.
For items that are not optimal for FBA, such as those that take a long time to rotate or the demand for them is difficult to predict.
For items that are not optimal for FBA, such as those that take a long time to rotate or the demand for them is difficult to predict.
What is FBA`s Manage Excess Inventory?
The FBA Manage Excess Inventory tool helps you track listings with surplus stock and provides the information needed to take action, along with suggestions to improve your inventory turnover efficiency. It helps evaluate product demand and costs, seller inputs, and price elasticity, while identifying issues that could affect product sales and providing solutions to clear your inventory.
What is FBA Sell-Through Rate?
The FBA Sell-Through Rate shows the number of units sold and shipped over the past 90 days, divided by the average number of units in stock at the fulfilment centre. The average number of units in stock is calculated by taking your current inventory level on a given day, as well as 30, 60, and 90 days prior.
What is the percentage of stock of products with no active offers?
The sale offer may be suspended if it was not originally created correctly or if it was deleted. In this case, the platform will start charging for the storage of merchandise that cannot be sold because the offer is inactive.
Sales performance is measured by the percentage of FBA fulfillment merchandise units that cannot be purchased from Amazon. This is called the “percentage of stock of products with no active offers.
Another metric to keep in mind is the number of stranded inventory units, which indicates the total quantity of stock without an active offer, along with the 'Fix stranded inventory'button, which displays the stranded SKUs.
Sales performance is measured by the percentage of FBA fulfillment merchandise units that cannot be purchased from Amazon. This is called the “percentage of stock of products with no active offers.
Another metric to keep in mind is the number of stranded inventory units, which indicates the total quantity of stock without an active offer, along with the 'Fix stranded inventory'button, which displays the stranded SKUs.
What is the Replenished Inventory tool?
The Replenish Inventory tool helps you keep track of the number of products in stock. With Restock Inventory recommendations, suggested replenish quantities, and Ship by date guidance, you can seamlessly meet customer demand.
This smart optimization tool helps you predict when to replenish product inventory while taking into account variable costs, expected revenue, and future demand. Recommendations help you get the best return on your advertising investment by maintaining the right amount of advertising resources.
This smart optimization tool helps you predict when to replenish product inventory while taking into account variable costs, expected revenue, and future demand. Recommendations help you get the best return on your advertising investment by maintaining the right amount of advertising resources.
What is FBA excess inventory percentage?
Excess inventory percentage is the percentage of units of merchandise in stock under FBA that are in excess or guaranteed for more than 90 days of delivery.
Excess or obsolete resources have a negative impact on the Inventory Performance Index, or IPI, which is a way of resource performance measured over time.
The IPI indicator reflects how you manage your FBA inventory. The Performance Dashboard helps you find ways to increase sales, reduce costs, and track key performance metrics.
Excess or obsolete resources have a negative impact on the Inventory Performance Index, or IPI, which is a way of resource performance measured over time.
The IPI indicator reflects how you manage your FBA inventory. The Performance Dashboard helps you find ways to increase sales, reduce costs, and track key performance metrics.
What is a stock availability indicator?
The stock availability indicator tracks how effectively you manage to keep a stock of popular goods in stock. The indicator takes into account only those goods executed by FBA that have been sold in the last 60 days. It does not include items without sales or fulfillment by the seller (i.e. products that you store, pack and ship yourself).
In Seller Central, this indicator is displayed on the inventory dashboard and updated daily. Maintaining the indicator at 90-100 percent of stocks is considered good.
In Seller Central, this indicator is displayed on the inventory dashboard and updated daily. Maintaining the indicator at 90-100 percent of stocks is considered good.
Who is an FBA seller?
An Amazon FBA reseller is any e-commerce business that sells products through an Amazon store and is enrolled in the Fulfillment by Amazon (FBA) program.
For FBA sellers, Amazon handles logistics and operations, while FBA sellers are responsible for selecting their products, shipping inventory to Amazon FBA fulfillment centers, and ensuring inventory accountability.
For FBA sellers, Amazon handles logistics and operations, while FBA sellers are responsible for selecting their products, shipping inventory to Amazon FBA fulfillment centers, and ensuring inventory accountability.
How does Amazon FBA work in Poland?
Amazon has an extensive logistics network in Europe that enables efficient management of warehousing, delivery and customer service.
This is how Amazon FBA works in Poland:
1. You ship your products to Amazon logistics centers in Poland or in other European countries
2. Amazon stores your products in its warehouse network
3. Customers place orders on Amazon
4. Amazon picks, packs and ships orders to customers
5. Customer service and returns are handled by Amazon
With this model, you can scale your sales without having to manage logistics yourself. You can also expand your sales to other European markets using the Pan-EU FBA program, which allows you to distribute products in multiple countries from a single stock pool.
This is how Amazon FBA works in Poland:
1. You ship your products to Amazon logistics centers in Poland or in other European countries
2. Amazon stores your products in its warehouse network
3. Customers place orders on Amazon
4. Amazon picks, packs and ships orders to customers
5. Customer service and returns are handled by Amazon
With this model, you can scale your sales without having to manage logistics yourself. You can also expand your sales to other European markets using the Pan-EU FBA program, which allows you to distribute products in multiple countries from a single stock pool.
How much does Amazon FBA cost in Poland?
The cost of using Amazon FBA in Poland depends on several factors, such as the size of the product, its weight and storage time.
The main cost elements include:
1. Fulfillment fees: include picking, packing and shipping of products
2. Storage fees: charged monthly depending on the space occupied
3. Additional costs: e.g. long-term storage fees or ancillary services
Amazon storage fees may vary depending on the season and storage time of products. To better estimate potential revenue and costs, you can use tools like the FBA Revenue Calculator.
Tip: If you sell to many EU countries, check out the Pan-European FBA program, which allows you to reduce logistics costs by up to 53% for pan-European sales.
The main cost elements include:
1. Fulfillment fees: include picking, packing and shipping of products
2. Storage fees: charged monthly depending on the space occupied
3. Additional costs: e.g. long-term storage fees or ancillary services
Amazon storage fees may vary depending on the season and storage time of products. To better estimate potential revenue and costs, you can use tools like the FBA Revenue Calculator.
Tip: If you sell to many EU countries, check out the Pan-European FBA program, which allows you to reduce logistics costs by up to 53% for pan-European sales.
How to choose an order fulfillment model on Amazon PL to ensure fast delivery to Polish buyers
Polish online buyers have high expectations regarding delivery speed, which is why your choice of fulfilment model directly impacts the conversion and competitiveness of your products on Amazon Poland. Amazon offers three fulfilment models with different speed profiles—each suiting a different business scale and strategy.
Amazon order fulfillment models for the Polish market:
Model 1 — Easy Ship:
• Amazon picks up shipments from you and delivers them to Polish buyers through its network
• Current rates and delivery times can be found in Seller Central
• Ideal for: sellers with their own warehouse in Poland who want to take advantage of Amazon's delivery infrastructure
Model 2 — FBA (Fulfillment by Amazon):
• Your goods are stored in the Amazon fulfilment centre and Amazon takes care of packaging, shipping and customer service
• Prime badge → higher visibility in search results and higher conversion rate
• Pan-EU FBA: serving Polish buyers from Amazon's European warehouse network — without the need for a local warehouse in Poland
• Ideal for: Resellers scaling sales in many European countries
Model 3 — FBM (Fulfilment by Merchant):
• Manage warehousing, packaging and shipping on your own
• Freedom of choice of logistics providers in Poland
• Higher operating load, but full control over customer experience and brand
• Ideal for: Retailers with their own optimized logistics
Comparison from a strategy perspective:
• Fastest path to Prime: FBA from Pan-EU
• Lowest entry for existing sellers with warehouse in PL: Easy Ship
• Largest operational control: FBM
Use the Amazon Revenue Calculator in Seller Central to compare the impact of each model on your specific product—taking into account current FBA rates, Easy Ship fees, and referral fees.
Tip: For sellers already active in Europe, Pan-EU FBA is the fastest way to the Polish market — Amazon distributes your goods to Polish buyers from the existing network of European warehouses.
Amazon order fulfillment models for the Polish market:
Model 1 — Easy Ship:
• Amazon picks up shipments from you and delivers them to Polish buyers through its network
• Current rates and delivery times can be found in Seller Central
• Ideal for: sellers with their own warehouse in Poland who want to take advantage of Amazon's delivery infrastructure
Model 2 — FBA (Fulfillment by Amazon):
• Your goods are stored in the Amazon fulfilment centre and Amazon takes care of packaging, shipping and customer service
• Prime badge → higher visibility in search results and higher conversion rate
• Pan-EU FBA: serving Polish buyers from Amazon's European warehouse network — without the need for a local warehouse in Poland
• Ideal for: Resellers scaling sales in many European countries
Model 3 — FBM (Fulfilment by Merchant):
• Manage warehousing, packaging and shipping on your own
• Freedom of choice of logistics providers in Poland
• Higher operating load, but full control over customer experience and brand
• Ideal for: Retailers with their own optimized logistics
Comparison from a strategy perspective:
• Fastest path to Prime: FBA from Pan-EU
• Lowest entry for existing sellers with warehouse in PL: Easy Ship
• Largest operational control: FBM
Use the Amazon Revenue Calculator in Seller Central to compare the impact of each model on your specific product—taking into account current FBA rates, Easy Ship fees, and referral fees.
Tip: For sellers already active in Europe, Pan-EU FBA is the fastest way to the Polish market — Amazon distributes your goods to Polish buyers from the existing network of European warehouses.
What do Polish buyers expect from delivery on Amazon PL and how can sellers meet these expectations?
Polish online buyers have high expectations regarding delivery speed, reliability, and flexibility. Amazon Poland offers sellers fulfilment options that help them meet these expectations without having to build complex logistics infrastructure on their own.
The main expectations of buyers on the Polish market:
Delivery Speed:
Buyers expect fast order fulfillment, especially in cities. The lack of a fast delivery option often leads to the abandonment of the cart.
Reliable tracking:
Polish buyers expect accurate information about the status of the shipment at every stage.
Flexible pickup options:
Home delivery, pick-up points, or parcel lockers—buyers want to choose the method that suits them best.
Free delivery:
A free or predictable delivery rate is often a key factor when making a purchase decision.
How Amazon.pl sellers can meet these expectations:
Solution 1 — FBA with Prime badge:
• Amazon stores, packs and ships your products
• Prime badge signals fast, reliable delivery for shoppers
• Pan-EU FBA supports Polish buyers from Amazon's European warehouse network
Solution 2 — Easy Ship:
• Amazon picks up shipments from you and delivers them through its network
• Current rates and delivery times can be found in Seller Central
• Selection for sellers with their own warehouse in Poland
Solution 3 — FBM using the delivery option to pick up points:
• Manage shipping yourself
• Select logistics providers serving a network of pick-up points in Poland
How to monitor your delivery results:
In Seller Central → Performance → Account Status, track the On-time Delivery and Late Shipment Rate indicators. Brand Analytics (available for brands in the Brand Registry) provides up-to-date data on demand and buyer behavior in your category.
Tip: For retailers planning to enter the Polish market, FBA from Pan-EU is the fastest way to offer Prime delivery without having to have a local infrastructure in Poland.
Current Easy Ship rates and performance data can be found in Seller Central.
The main expectations of buyers on the Polish market:
Delivery Speed:
Buyers expect fast order fulfillment, especially in cities. The lack of a fast delivery option often leads to the abandonment of the cart.
Reliable tracking:
Polish buyers expect accurate information about the status of the shipment at every stage.
Flexible pickup options:
Home delivery, pick-up points, or parcel lockers—buyers want to choose the method that suits them best.
Free delivery:
A free or predictable delivery rate is often a key factor when making a purchase decision.
How Amazon.pl sellers can meet these expectations:
Solution 1 — FBA with Prime badge:
• Amazon stores, packs and ships your products
• Prime badge signals fast, reliable delivery for shoppers
• Pan-EU FBA supports Polish buyers from Amazon's European warehouse network
Solution 2 — Easy Ship:
• Amazon picks up shipments from you and delivers them through its network
• Current rates and delivery times can be found in Seller Central
• Selection for sellers with their own warehouse in Poland
Solution 3 — FBM using the delivery option to pick up points:
• Manage shipping yourself
• Select logistics providers serving a network of pick-up points in Poland
How to monitor your delivery results:
In Seller Central → Performance → Account Status, track the On-time Delivery and Late Shipment Rate indicators. Brand Analytics (available for brands in the Brand Registry) provides up-to-date data on demand and buyer behavior in your category.
Tip: For retailers planning to enter the Polish market, FBA from Pan-EU is the fastest way to offer Prime delivery without having to have a local infrastructure in Poland.
Current Easy Ship rates and performance data can be found in Seller Central.
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