How to start
selling on Amazon

Whether you have an established e-commerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step to start to sell on Amazon.
165,91 zł (excl. VAT) per month + selling fees
Amazon jak sprzedawać online

Before you start

Choose a selling plan

With the Individual plan, you’ll pay 4 zł per item that you sell on Amazon. The Professional plan costs 165,91 zł per month, no matter how many items you sell on Amazon. For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category. Visit our pricing page for a summary of selling fees.
Aplikacja sprzedażowa Amazon

Consider your selling strategy

Resellers find popular products that already exist and offer them in our stores to sell on Amazon.

Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection.

Lots of sellers do both. You can choose whichever method works for your goals.

Create an Amazon seller account

You can use your customer account to sell on Amazon, or you can create a new Amazon seller account with your business email. Before you sign up, make sure you’re ready with the following:
  • Business email address or Amazon customer account
  • Chargeable credit card (International credit cards are also accepted)
  • Valid passport or national ID (Identity verification protects sellers and customers)
  • Company registration details (with VAT number if possible)
  • Phone number
  • A bank account where Amazon can send you proceeds from your sales
Interfejs ekranu głównego Amazon Seller Central

Amazon jargon:

Seller Central

Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.
Aplikacja mobilna sprzedawcy Amazon

Go mobile

Use the Amazon Seller app to track sales, fulfil orders, find products to sell on Amazon, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.
Kod QR do pobrania aplikacji Amazon Seller na swój telefon komórkowy
Kliknij tutaj, aby pobrać aplikację Amazon Seller z Apple App Store
Kliknij tutaj, aby pobrać aplikację Amazon Seller ze sklepu Google Play

Understanding your VAT requirements

Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. This depends on multiple factors, some of which are place of business establishment, fulfilment model, and your annual sales. Having awareness of various VAT requirements, and knowing how to comply with them, will contribute to a frictionless experience when you sell on Amazon.
Ilustrowana dama laptopa

Adding your products

What can you sell on Amazon? It depends on the product, the category, and the brand.

Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.

To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
The table below provides an overview of Amazon product categories, but visit Seller Central Help to learn more about restrictions, and how to request approval. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of FBA product restrictions.

Product categories

Product category

Example products

Conditions allowed

Categories not requiring approval
Parts, Tools & Equipment, Accessories.
specific considerations /requirements may apply.
Requirements (sign-in required)
New, Used
Baby Products (Excluding Apparel)
Pushchairs & Prams, Car Seats, High Chairs, Toys, Furniture, Bedding, Feeding, Changing, Monitors, Safety, Potty Training. Approval may be required for holiday selling¹
New only
Music, Books, Movies/DVD/Blu-ray. Special recommendations/requirements may apply.
New, Used
Information Technology
Desktops, Laptops, Netbooks, Tablets, Printers, Computing Accessories.
New, Used
Consoles & Video Games
Consoles and video games.
New, Used
Consumer Electronics
TVs, Audio (inc. car audio), GPS, Phones, Cameras, Electronic Accessories. Approval may be required for specific products²
Requirements (sign-in required)
New, Used
DIY & Tools
Hand Tools, Hardware, Workwear, Site & Safety Equipment, Fire Alarms & Security, Power Tools, Power Tool Accessories, Electrical, Decorating, Garden & Landscaping Tools, Building Material, Plumbing & Bath, Parts.
New, Used
Garden & Outdoors
Seeds & Plants, Birds & Wildlife, Pest Control, Plant Care, Décor & Lighting, Tools & Accessories, Leisure & Fitness, Garden Furniture, Structures & Ponds, Outdoor Living.
New, Used
Kitchen & Home
Appliances: Small Appliances, Home Appliances, Parts.
Home Living: Homeware, Furniture, Home Décor, Kitchen & Dining, Lighting, Arts & Crafts.
New, Used
Large Appliances
Cookers & Ovens, Dishwashers, Fridges & Freezers, Washing Machines & Tumble Driers, Parts
New only
Lights and Fixtures, Light Bulbs, Lighting Accessories, Torches
New, Used
Musical Instruments
DJ Equipment and Musical Instruments.
New, Used
Office Products
Printer Ink, Office Supplies, Office Furniture
New, Used
Shoes & Accessories
Shoes, Boots, Sandals, Slippers, Shoes Accessories, Handbags, Wallets. Approval may be required for specific products. Available to Professional sellers only. Requirements (sign-in required)
New only
Software & PC Games
Computer Software, Video and PC games. Approval may be required for specific products²
New, Used
Sporting Goods
ports Equipment, Bikes, Tents, Fan Gear
New only
Toys & Games
Games & Puzzles, Outdoor & Sports Toys, Arts, Crafts & School Supplies, Vehicles, Dolls, Plush, Building Sets, Learning & Exploration, Infants/Pre-School, Action Figures, Fancy Dress. Approval may be required for Christmas selling¹
New, Used
Categories requiring approval
Beverages, Baby Food, Biscuits & Snacks, Confectionery, Cereals, Cooking & Baking, Seasoning & Condiments, Tinned Food, Pasta & Rice, Spreads, Sauces, Fresh & Frozen Food, Hampers, Home-Care & Cleaning. Category available to Professional sellers only. Requirements (sign-in required)
New only
Earrings, Necklaces, Rings, Bracelets (see also Watches). Available to Professional sellers only.
Requirements (sign-in required)
New only
All Watches. Available to Professional sellers only. Requirements (sign-in required)
New only
Outerwear, Athletic Wear, Innerwear, Belts, Wallets.
Requirements (sign-in required)
New only
Beer, Wine & Spirits
Spirits, Liqueurs, Wine, Beer, Cider.
(Separate approval from Grocery).
Requirements (sign-in required)
New only
Personal Care Appliances
Hair Care Appliances, Oral Care Appliances, Skincare Appliances, Shaving and Hair-Removal Appliances, Footcare Appliances, Healthcare Appliances & Equipment, Massage Equipment, Tanning Appliances, Scales, SAD Lights, Independent Living & Mobility
Requirements (sign-in required)
New only

Product listing details

To start selling a product on Amazon, you’ll create a product listing in Seller Central. A product listing includes:
  • A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
  • A SKU, which is a product ID you create to track your own inventory
  • Offer details, including price, product condition, available quantity, and shipping options
  • Product details like name, brand, category, description, and images
  • Keywords and search terms to help buyers find your product
If another seller already offer the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.

Amazon jargon:


Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.

The product detail page

Strona ze szczegółowymi informacjami o produkcie w Amazon Seller Central pokazująca, dokąd prowadzą opisy
Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.

When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.

If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
200 characters max, capitalize the first letter of every word
500 x 500 or 1 000 x 1 000 pixels to increase listing quality
Such as different colours, scents, or sizes
Bullet points
Short, descriptive sentences highlighting key features and benefits
Featured offer ("Buy Box")
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
Other offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
Keywords improve the chances that people will find your listing

Amazon jargon:

Featured Offer ("Buy Box")

If more than one seller offers a product, they may compete for the Featured Offer (“Buy Box”), the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.

Attracting customers

Once your products go live in Amazon's stores, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.

Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.
Koło zamachowe Amazon
Wykres przedstawiający zautomatyzowane narzędzia do wyceny i hurtowej wyceny Amazon Seller Central

Provide fast shipping

Customers often shop for products with the Amazon Prime badge, which you can get by using Fulfilment by Amazon (FBA) to ship products from one of our fulfilment centres.

Sell and ship across Europe

With just one account you can reach customers, manage your listings and inventory all across Europe, within eight Europeam Stores (,,,,,, and
Sell on Amazon - Fulfilment icon
produkty sponsorowane
Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal is another way to promote your products.

Set competitive prices

Many customers shop for the best price. Seller Central tools like automated repricing can help you stay competitive.
Wykres przedstawiający zautomatyzowane narzędzia do wyceny i hurtowej wyceny Amazon Seller Central

After your first sale

When you sell on Amazon is when you can start growing. We have tools in place to help you take things to the next level and then some.

Get customer reviews

Customer product reviews benefit customers and sellers. Make sure you’re familiar with the right and wrong ways to get more product reviews and avoid policy violations.
Gwiazdki recenzji klientów

Sellers Read Reviews

Sellers Read Reviews
The great thing about Amazon is, its giving you live real-time feedback in terms of how the product is being perceived and how you as a seller are performing.
Ramin GolzariManaging Director, Highlander Outdoor

Grow your business

Selling in Amazon stores enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.
Interfejs Amazon Seller Central pokazujący możliwości rozwoju konta sprzedawcy Amazon
Wykres przedstawiający stan Amazon Seller konta

Stay successful

We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.

Często zadawane pytania

Uzyskaj odpowiedzi na często zadawane pytania dotyczące korzystania z Amazon dla e-commerce.
Jakie rodzaje produktów możesz sprzedawać online?
Biorąc pod uwagę swoje cele niszowe, docelowe i biznesowe, możesz sprzedać prawie wszystko online.

Na Amazon możesz sprzedawać wiele kategorii produktów, które nie wymagają zatwierdzenia, takich jak komputery, motoryzacja, kuchnia i dom, elektronika użytkowa, materiały dla zwierząt domowych lub buty i akcesoria.

Określone kategorie produktów, takie jak zegarki, kosmetyka, odzież lub zdrowie i higiena osobista, wymagają wcześniejszej zgody zespołu Amazon, zanim zostaną wystawione na sprzedaż.
Dlaczego warto sprzedawać online na Amazon?
Sprzedaż na Amazon może pomóc Twojej firmie w dotarciu do większej liczby odbiorców i potencjalnych klientów. Ponadto partnerzy sprzedaży Amazon mają dostęp do różnych zasobów, które mogą pomóc im w zwiększeniu widoczności ich działalności i sprzedaży.

Amazon zapewnia partnerom sprzedaży dostęp do biblioteki zasobów edukacyjnych, które pomagają im uczyć się i poszerzać wiedzę na różne tematy. Kilka programów, w tym Amazon Seller University, są zaprojektowane, aby pomóc firmom dotrzeć do bardziej niszowych odbiorców.

Stając się sprzedawcą Amazon, możesz rozpocząć działalność online z niskimi nakładami, bezpiecznynymi metodami płatności, wiarygodnością i wieloma innymi korzyściami.
Czy muszę być samozatrudniony, aby sprzedawać na Amazon?
Sprzedaż w Amazon jest dostępna dla każdego, niezależnie od statusu zatrudnienia. Amazon oferuje dwa plany sprzedaży, jeden dla osób fizycznych i drugi dla profesjonalnych sprzedawców. Po podjęciu decyzji, który plan jest dla Ciebie najlepszy, możesz rozpocząć sprzedaż na stronie internetowej.

Pamiętaj, że jeśli Twój dochód ze sprzedaży przekracza pewien limit, może być konieczne zarejestrowanie się jako osoba samozatrudniona i płacenie odpowiednich podatków.
Jakich błędów unikać w sprzedaży internetowej?
Podczas sprzedaży online unikanie typowych błędów, takich jak brak informacji o produkcie, słaba obsługa klienta i niejasni sieć odbiorców docelowych, jest niezbędne do odniesienia sukcesu.

Ważne jest, aby mieć jasne zrozumienie swoich możliwości biznesowych i rozwiązać problemy logistyczne. Może to mieć wpływ na efektywność firmy i jej reputację. Jedną z alternatyw usprawnienia tych procesów jest korzystanie z usług takich jak Realizacja przez Amazon.

Stworzenie solidnej strategii biznesowej, która uwzględnia te czynniki, ma kluczowe znaczenie dla stworzenia udanej sprzedaży online.
Just have a few items to sell?

Start selling today

Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
165,91 zł (excl. VAT) per month + selling fees
© 2024, Inc. or affiliates
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