Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveADVERTISING
Increase visibility and sales with ads
Did you know that sponsored ads can help increase visibility and sales, as well as reach a larger group of buyers?
Achieve your business goals
Get Noticed
Advertising allows you to increase the visibility of your brand and products. Ads appear in highly visible destinations, in shopping search results, or on product detail pages.
Increase sales
Many people who use the Amazon website are focused on shopping. Advertising can help you reach customers who are looking for products like yours.
Keep your expenses under control
You pay only for the clicks your ads receive. Campaign reports allow you to track your ad spend and its effectiveness, so you know what's working and what else needs to be improved in your campaigns.
Amazon Advertising is an important part of our growth strategy.Mike ReeveCreative Director, Indigo Jamm
Advertising solutions that include sponsored ads
Start using sponsored ads to help you reach your goals more easily
Sponsored Products
Sponsored Products are ads for individual product listings on the Amazon website. They are displayed on shopping search results pages and product detail pages.
Sponsored Products ads can help you reach buyers with specific purchase intentions who are actively looking for similar products.
Sponsored Brands
Sponsored Brands ads are used to showcase your brand and product portfolio. They feature a brand logo, a custom header, and a few of your products. These ads appear on shopping search results pages, helping to increase sales and product visibility.
With Sponsored Brands ads, buyers who have expressed interest in similar products can start to consider buying your brand products in a short time.
Stores
Stores are custom multipage shopping destinations for individual brands that let you share your brand story and product offerings. They do not require any prior experience with creating websites and are free.
With Stores, you can choose from a rich set of easy-to-use content and tile templates, easily rearrange them with drag-and-drop functionality, and create professional-looking websites without any coding or web design experience.
Use Amazon ads to reach your audience where they are
Get up to 3750 PLN in free advertising funds for sponsored products
Ready to get started? Here's how it works
Step 2
Sign in to Seller Central. If you are just taking your first steps in selling on Amazon, sign up now
Click on the “Advertising” tab and then follow the commands to get started. Select a campaign type and follow the instructions to create a campaign. If you are a brand owner and want to set up a Store, click on the “Stores” tab and follow the instructions to create your first page.
Step 2
Create a campaign
It takes just five minutes to create a campaign. To create a Sponsored Products campaign, select the products you want to advertise, choose automatic or manual targeting, and decide how much you want to pay per click. For Sponsored Brands ads, select at least three products you want to advertise, add your logo and custom headline, select keywords to target, and decide how much you want to spend. For Stores, you can use ready-made templates, drag-and-drop tiles, and dynamic widgets to create a personalized Store for free.
Step 3
Reach more buyers with sponsored ads
The Sponsored Products campaign starts immediately, while Sponsored Brands ads and Stores must undergo a moderation review. Ads are shown to customers in highly visible places among shopping search results and on product detail pages based on relevance and offers.
When a Sponsored Products ad is clicked, buyers are taken to the product detail page. Sponsored Brands advertising will take shoppers to your Store or to a custom landing page where your products are displayed.
When a Sponsored Products ad is clicked, buyers are taken to the product detail page. Sponsored Brands advertising will take shoppers to your Store or to a custom landing page where your products are displayed.
Step 4
Keep your expenses under control
Most sponsored ads have a specific cost per click, which means that you're billed to Amazon based on the number of clicks your ads receive. You decide how much you want to spend per click, and set your budget to the maximum amount you want to spend per day on ads.
Step 5
Measure success
You can track the number of impressions and clicks, click-through rate, the number of new customers who don't know the brand, Store traffic, ad spend, and much more. These insights will help you monitor performance and optimize your campaigns.
Requirements that must be met before you start advertising
Account
To use Sponsored Brands ads and Stores, you must have an active Professional Reseller account and sign up for the Amazon Brand Registry.
Recommended offer
Products advertised with Sponsored Products ads must be eligible for Featured Listing Status.1 Sponsored Brands ads will be shown to buyers regardless of who submits the featured offer.
Products
At this time, we do not support adult products, refurbished products and closed category products. For a full list of permitted and prohibited categories, see the Sponsored Products and Sponsored Brands campaign advertising policies.
1If you create an ad for a product listing that doesn't qualify as a featured offer, the ad won't show to buyers on Amazon. Ineligible ads are flagged in the Campaign Manager in the “Advertising” tab of Seller Central.
Advertise Globally
Do you sell in many countries? Do not limit yourself to advertising only in the domestic market. Grow your international business and present your brand to customers around the world with ads in all eligible countries.
1.
Find a country where you can advertise below.
2.
Click the flag of this country to sign in to Seller Central.*
3.
Click on the “Advertising” tab, visit the campaign manager and select the “Create campaign” option.
*Registration is required.
Helpful resources
The Advertiser's Guide to Success
Get step-by-step instructions and learn how to get started with sponsored ads.
Webinars
Attend our live advertising webinars to help you optimize your campaigns and learn best practices and advertising strategies. Marketing professionals will dispel your doubts in a live Q&A session.
Videos
Get started advertising with these short how-to videos from Seller University.
Frequently Asked Questions
Get answers to frequently asked questions about Amazon Advertising.
What are Sponsored Products Ads?
Sponsored Products are ads that target keywords or products that promote individual listings and appear in shopping search results and product detail pages on Amazon's website. To easily launch your first campaign in a matter of minutes, you can use auto-targeting. You control how much you spend by setting your budget and selecting the bid amount per click.
Why use Sponsored Products ads?
Sponsored Products ads can help you increase product visibility and sales by showing ads when shoppers search for products similar to yours. There are no monthly fees; you only pay if buyers click on your ad and are redirected to the product detail page where your offer is listed. Consider using Sponsored Products ads when you want to increase product visibility, and when you're advertising new offers, unique product bundles, low-click-through offers, sale items, and seasonal promotions.
What are Sponsored Brands Ads?
Sponsored Brands are keyword-targeted ads that appear in prominent locations in shopping search results and feature a custom headline, brand logo, and collection of products as part of the advertising material. When a buyer clicks on an ad, they will be redirected to the product listing page, custom landing page, or the Store. Sponsored Brands ads are available to sellers registered with the Amazon Brand Registry.
Why use Sponsored Brands ads?
Sponsored Brands ads help increase the visibility and sales of your brand and product portfolio by showing in high-visibility locations in shopping search results.
Who can use Sponsored Brands and Stores ads?
Sponsored Brands ads and Stores are available to professional sellers registered with the Amazon Brand Registry, suppliers and customer service agencies who sell products on Amazon's Singapore website.
To register your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about registering a brand in the Amazon Brand Registry .
To register your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about registering a brand in the Amazon Brand Registry .
What is the Stores service?
Free, customized multi-page environment that shows your brand and product catalogue.
How can I measure the effectiveness of my Store service?
The Stores statistics panel includes metrics such as daily visitors, page views, and store generated sales. If you promote the Store in third-party marketing activities, you can also add a tag to the URL to analyse the sources of traffic to the Store.
Where will my ads be shown?
Sponsored Products ads may appear above, next to, or inside shopping search results and on product detail pages. Ads may be displayed on both desktop and mobile devices.
Sponsored Products ads may appear above, next to, or inside shopping search results. Ads may be displayed on both desktop and mobile devices.
Stores are displayed on the Amazon website on mobile, in-app, and desktop.
Sponsored Products ads may appear above, next to, or inside shopping search results. Ads may be displayed on both desktop and mobile devices.
Stores are displayed on the Amazon website on mobile, in-app, and desktop.
What products are not eligible for sponsored ads?
At this time, we do not support adult products, refurbished products and closed category products. For a full list of permitted and prohibited categories, see the Sponsored Products and Sponsored Brands campaign advertising policies.
What are the requirements for advertising?
Active Professional Merchant Account.
- For Sponsored Brands ads and Stores, sign up for the Amazon Brand Registry.
- For Sponsored Products ads, eligibility for a featured offer.
If you create a Sponsored Products ad for a product listing that doesn't qualify as a featured offer, the ad won't show to buyers on Amazon. Ineligible ads are flagged in the Campaign Manager on the “Advertising” tab of Seller Central. Sponsored Brands ads will be shown to buyers regardless of who presents the featured offer.
How much does it cost?
Sponsored Products and Sponsored Brands ads are cost-per-click ads, meaning you only pay when someone clicks on your ad. It's up to you to determine the budget and decide how much you want to spend per click.
Creating a Store is free.
Creating a Store is free.
What is a featured offer?
A featured offer is a product detail page where customers begin the purchase process by adding a product to their cart. A key feature of the Amazon site is that multiple sellers can offer the same product, so you may find yourself competing with other sellers for featured listing status. Sellers must meet performance requirements to be eligible for recommended listing status.
What are keywords and how do they work?
Keywords are individual words or phrases added to Sponsored Products and Sponsored Brands campaigns. Keywords match the purchase queries that customers use to search for products on Amazon and determine where your ads can appear. Keep in mind that keywords are only used in Sponsored Products and Sponsored Brands ads.
What is CPC Advertising?
CPC (cost-per-click) advertising is a type of paid advertising where ads are shown for free — the advertiser is only charged when the customer clicks on the ad. Sponsored ads, such as Sponsored Products and Sponsored Brands ads, operate on a CPC model.
How does PPC advertising work on Amazon Poland?
Amazon offers advertising solutions that help sellers increase product visibility directly on the platform.
This is how PPC advertising works on Amazon:
1. You choose the products you want to promote
2. You create a campaign and select keywords or use automatic targeting
3. You set a daily budget and a rate per click
4. Your ads show to customers looking for similar products
5. You only pay when a user clicks on an ad
Ads can be particularly effective in building brand visibility. If you sell your own brand products, accessing tools like the Amazon Brand Registry can help you better manage your content and strengthen your brand presence on the platform.
This is how PPC advertising works on Amazon:
1. You choose the products you want to promote
2. You create a campaign and select keywords or use automatic targeting
3. You set a daily budget and a rate per click
4. Your ads show to customers looking for similar products
5. You only pay when a user clicks on an ad
Ads can be particularly effective in building brand visibility. If you sell your own brand products, accessing tools like the Amazon Brand Registry can help you better manage your content and strengthen your brand presence on the platform.
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