Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveSell more with the New Sellers Guide
Sellers who use the services available under the New Sellers Guide can receive of over 200,000 PLN under the New Sellers Incentive Program
165.91 PLN (excl. VAT) per month + sales fees
What is the New Seller Guide?
Speed matters – and for Amazon sellers the first 90 days are especially critical. That's why we've created a guide for new sellers. It is a set of services related to branding, logistics, pricing and promotions that are data-driven and designed to help new sellers grow.
Sellers who use the services available under the New Sellers Guide can receive of over PLN 200,000 under the New Sellers Incentive Program
Brand Registry
- 10% return on the first $190,000 from the sale of branded products, followed by a 5% refund for the first year, until reaching 3,840,000 PLN from the sale of eligible branded
products (up to 200 000 PLN of the bonus value)
Advertising
- Get up to 3750 PLN in free advertising funds for sponsored products
The New Seller Guide will also make your growth in Amazon stores across Europe easier.
Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for a Professional selling account.
Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for a Professional selling account.
Professional sellers can:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to Amazon
Create immediate or 7-day deals
Create Amazon coupons
If you're a brand owner, you can:
Enroll your brand in Amazon Brand Registry
Create and add A+ Content to your product listings
When using these services, you can earn more than $200,000 as part of the incentive program for new sellers.
Brand Registry
Protect and build your brand
Amazon Brand Registry is a program for brand owners to help protect their intellectual property, manage listing accuracy, and grow their business at no extra cost.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand’s discoverability and sales on Amazon.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand’s discoverability and sales on Amazon.
10% return on the first $190,000 from the sale of branded products, followed by a5% refund for the first year, until reaching $3,840,000 from the sale of eligible branded products (up to 200,000 PLN in bonus value)
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%*.3
3Amazon internal data
Automate Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing toolcan help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.5
5Amazon internal data, 2021
Fulfilment by Amazon (FBA)
Fulfilling, for you with a Prime experience
Fulfilment by Amazon (FBA) is our storage, shipping and customer service programme that lets you benefit from Amazon’s unparalleled fulfilment expertise. Simply send your products to our Fulfilment Centers (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
On average, our Selling Partners see a sales uplift of 35%6 when moving their products to FBA, as a result of faster delivery.
6Figure based on an analysis done in 2019 and 2020 (excluding COVID‐19 impact). It is provided as a general reference point and it’s not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in multiple placements in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can track your ad performance using metrics like impressions, clicks, and sales.
Want to promote products another way? Try creating Lighting or 7-Day Deals in the Amazon store, or consider Amazon Coupons.
Want to promote products another way? Try creating Lighting or 7-Day Deals in the Amazon store, or consider Amazon Coupons.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.7
Get up to 3,750 PLN in free advertising funds for sponsored products
7Amazon internal data
Get started with over 200,000 PLN in incentives
Ready to sell on Amazon? As a new seller, you can take advantage of a number of incentives as part of the incentive program.
We invest in new brands at Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
10% return on the first $190,000 from the sale of branded products, followed by a 5% refund for the first year, until reaching $3,840,000 from the sale of eligible branded products (up to 200,000 PLN in bonus value)
Advertise and grow with confidence
You've put everything into your business - so let's start your Amazon journey with confidence. All new professional sellers can take advantage of the following opportunities:
Get up to 3,750 PLN in free advertising funds for sponsored products
Frequently Asked Questions
What is Amazon's New Seller Guide?
The New Seller Guide is a set of services aimed at helping emerging sellers expand their businesses in Amazon stores across Europe. These services include brand development, logistics, pricing, and promotional strategies.
The New Seller Guide include the following services: Brand Registry, A+ Content, Vine, Fulfillment by Amazon, Automated Pricing and Advertising.
The New Seller Guide include the following services: Brand Registry, A+ Content, Vine, Fulfillment by Amazon, Automated Pricing and Advertising.
Is the New Seller Guide also useful for existing Amazon sellers?
Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.
Existing sellers have the option to sign up for a Professional selling account and access various services to enhance their visibility and protect their brand.
Existing sellers have the option to sign up for a Professional selling account and access various services to enhance their visibility and protect their brand.
How does Amazon promote new sellers?
Amazon promotes new sellers by offering various services that can help them increase sales, optimise their listings, enhance engagement, find fulfillment solutions, automate processes, and more.
Sellers who adopt services in the New Seller Guide can take advantage of over 200,000 PLN in New Seller Incentives.
Sellers who adopt services in the New Seller Guide can take advantage of over 200,000 PLN in New Seller Incentives.
Are the New Sellers Guide and the Perfect Launch the same?
The Perfect Launch is the earlier version of the New Sellers Guide, providing valuable services and benefits to new sellers as they navigate their introduction to the Amazon ecommerce.
Which are the incentives that Amazon offers to help you adopt New Seller Guide services?
To help new sellers start and grow their business on Amazon, we're offering over 200,000 PLN in potential benefits, including up to 10% return on branded products. You can see the detailed list of New Seller Incentives here.
Who is qualified for Amazon's New Seller Incentives Programme?
The New Seller Incentives are divided into Brand Registry benefits, Fulfillment by Amazon (FBA) benefits, and Advertising benefits, which are exclusively available to professional sellers and determined based on when you listed your first buyable ASIN code. Amazon reserves to right to determine benefit eligibility, and the incentives are subject to applicable Terms and Conditions.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
How can I claim incentives as an Amazon new seller?
The benefits from the incentives will be reflected as credits, which you can review on the New Seller Incentives dashboards. The timing of benefit disbursement varies according to the program. You can find detailed information for each here.
Is there a cost to join Amazon's New Seller Guide services?
No, there are no additional costs associated with accessing the New Seller Guide services apart from signing up for a Professional selling account.
What is the registration process for Amazon's New Seller Guide services?
To register for Amazon's New Seller Guide services, you should begin by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automate Pricing, enrolling products for Fulfillment by Amazon (FBA), creating ads through Sponsored Products, and participating in 7-day deals and coupons.
Additionally, you can protect your brand by signing up for the Amazon Brand Registry, which provides benefits such as A+ Content, and the ability to create sponsored ads.
Additionally, you can protect your brand by signing up for the Amazon Brand Registry, which provides benefits such as A+ Content, and the ability to create sponsored ads.
How can Amazon's New Seller Guide services help drive sales?
The services provided by Amazon's New Seller Guide play a vital role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.
Moreover, services like Fulfillment by Amazon (FBA) help our selling partners speed up order fulfillment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
Moreover, services like Fulfillment by Amazon (FBA) help our selling partners speed up order fulfillment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
What is A+ Content for Amazon sellers?
A+ Content (formerly Enhanced Brand Content/EBC) is a free Amazon tool available to sellers registered in the Amazon Brand Registry. It replaces the standard product description with rich visual modules on the product card page – it can increase sales by up to 8% (Amazon data).
What does A+ Content include?
- HD photos and graphics with descriptions of product characteristics
- Comparison tables of products from your portfolio
- Brand history – mission, values, storytelling
- Rich text with flexible module layout
- Video (available in Premium A+ version)
Two versions:
- Basic A+: Up to 5 modules – free for all brands in the Brand Registry. Includes photos, text and comparison tables.
- Premium A+: Extended modules – video, interactive hot spots, carousels of images, larger graphics. Available free of charge to brands that meet the eligibility criteria.
Benefits for the Amazon seller:
- Up to 8% increase in sales thanks to a more attractive presentation of the product
- Lower return rate – customers better understand what they are buying
- Strengthening the brand image and credibility of the offer
- A/B content testing – you can test different versions of A+ and see which converts better
Prerequisite: Professional account + brand registration in the Amazon Brand Registry.
You create A+ Content in Seller Central: Advertising > Content A+ Manager.
What does A+ Content include?
- HD photos and graphics with descriptions of product characteristics
- Comparison tables of products from your portfolio
- Brand history – mission, values, storytelling
- Rich text with flexible module layout
- Video (available in Premium A+ version)
Two versions:
- Basic A+: Up to 5 modules – free for all brands in the Brand Registry. Includes photos, text and comparison tables.
- Premium A+: Extended modules – video, interactive hot spots, carousels of images, larger graphics. Available free of charge to brands that meet the eligibility criteria.
Benefits for the Amazon seller:
- Up to 8% increase in sales thanks to a more attractive presentation of the product
- Lower return rate – customers better understand what they are buying
- Strengthening the brand image and credibility of the offer
- A/B content testing – you can test different versions of A+ and see which converts better
Prerequisite: Professional account + brand registration in the Amazon Brand Registry.
You create A+ Content in Seller Central: Advertising > Content A+ Manager.
Start selling today
Reach tens of millions of shoppers across Europe, whether you're selling one item or millions.
165.91 PLN (excl. VAT) per month + sales fees
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