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Lower fees in 2026 = higher margins. See what you will save
    EU Agency Program

    Accelerate your agency's success with Amazon

    Are you a service provider helping new Sellers succeed on Amazon? Join our EU Agency Program to unlock exclusive benefits and premium support — at no cost.
    Info Icon — Amazon EU Agency Program by Invitation Only
    This is an Invite only Program
    Interested in the program?
    Contact Us

    Partner with Amazon to scale your business

    The Amazon EU Agency program is designed to connect agencies, advertising firms, solution providers, funding partners, third-party logistics providers (3PLs), and licensors with the tools, resources, and support they need to help new sellers grow on Amazon stores.

        Why work with us?

        This program creates a win-win environment for partners and sellers. We provide strategic, hands-on support to partners that intersect with consumer brands, helping them launch and grow new sellers on Amazon.
        Amazon Agency Program Premium Support Icon
        Premium level support
        Get a dedicated partner development manager who provides expert guidance, resolves seller challenges, and helps you build long-term growth strategies tailored to your portfolio, including regular strategy sessions and growth planning.
        Accelerated Growth Icon in Amazon Agency Program
        Catalog Support
        Receive hands-on listing optimisation, A+ content guidance, and discoverability best practices to help your sellers maximise conversion and sales from day one, backed by ASIN data analysis and insights.
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        Strategic cooperation
        Access exclusive insights, priority invitations to Amazon events, and networking opportunities that keep you ahead of store trends and programme updates, plus expert-led webinars, newsletters, and educational resources.
        Amazon Agency Program Premium Support Icon
        Accelerated growth
        Unlock customised incentives, enhanced launch benefits, and tailored roadmaps designed to fast-track your sellers' performance, with API integration assistance and Service Provider Portal setup to streamline operations.
        Accelerated Growth Icon in Amazon Agency Program
        Direct access
        Connect with 20+ specialised Amazon teams, from advertising and brand protection to logistics and account health, plus internal support channels and premium seller support to solve complex challenges quickly.
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        Global expansion
        Activate and scale your sellers across Europe, the USA, and Japan with dedicated launch resources and store-specific support to accelerate international growth.
        Collaborating Business Team — Amazon EU Agency Program

    Recommend your sellers

    Help your clients succeed on Amazon while strengthening your collaboration with us. Every successful referral enhances your standing in our program.
    Quick Onboarding Support Icon for New Amazon Sellers
    Fast service
    Priority onboarding and dedicated launch assistance
    Exclusive Opportunities Icon in the Amazon Agency Program
    Increased benefits
    Each referral elevates your agency tier status
    Real-time performance reports icon in agency program
    One access to Amazon
    Direct access to specialised Amazon teams
    Quick Onboarding Support Icon for New Amazon Sellers
    Trade Opportunities
    Exclusive deal submissions for new sellers
    Exclusive Opportunities Icon in the Amazon Agency Program
    Partnership for Growth
    Planning joint business planning for high-potential brands
    Real-time performance reports icon in agency program
    Performance Visibility
    Real-time reporting on your referred sellers' progress

    Who can you recommend?

    We welcome referrals of new or early-stage sellers looking to launch on Amazon. Your seller qualifies if any one of the following applies:
    Magnifying Glass Icon — Check Seller Eligibility in Agency Program

    New Amazon User

    Not yet registered on any Amazon UK/EU stores.
    Icon — Fill out the referral form in the Amazon agency program

    Registered but inactive

    Registered for more than 3 months, but has no products listed yet
    Icon — Confirmation within 48 hours in the Amazon Agency Program

    Current sellers

    Less than $10,000 of total sales in the last 12 months

    Your recommended sellers must meet these requirements

    Product and portfolio

    Check mark — Requirement met in the Amazon Agency Program
    Any product category welcome
    Check mark — Requirement met in the Amazon Agency Program
    Competitive pricing strategy
    Check mark — Requirement met in the Amazon Agency Program
    Minimum 10+ SKUs ready to list

    Business potential

    Check mark — Requirement met in the Amazon Agency Program
    Minimum expected income: over $100,000 in the first year
    Check mark — Requirement met in the Amazon Agency Program
    Strong e-commerce experience
    Check mark — Requirement met in the Amazon Agency Program
    Ready for multi-country expansion

    Operational Readiness

    Check mark — Requirement met in the Amazon Agency Program
    Robust logistics capabilities
    Check mark — Requirement met in the Amazon Agency Program
    Interest in Fulfilment by Amazon (FBA)
    Check mark — Requirement met in the Amazon Agency Program
    Committed to long-term Amazon success
    Not sure if your seller qualifies? Contact your Partner Development Manager and we will be happy to help you assess your eligibility opportunities.
    Contact Us

    Ready to recommend a seller?

    You can do it three easy steps:
    Check mark — Requirement met in the Amazon Agency Program
    Verify seller eligibility
    Check mark — Requirement met in the Amazon Agency Program
    Complete our quick referral form
    Check mark — Requirement met in the Amazon Agency Program
    Receive confirmation within 48 hours

     

    Check seller Eligibility

     

     

    Refer a Seller

     

    The Agency Partner Program adds value through enhanced access and escalation pathways, alongside a collaborative working relationship that supports efficient communication when challenges arise. This ensures our clients benefit from more stable and scalable marketplace performance.
    SHIFTPlatinum Tier Agency

      Layered model

      As your commitment grows, so do your benefits. Unlock progressively higher tiers of support, resources, and recognition based on your performance and engagement.

      Primary

      Silver

      Golden

      Platinum

      Agency Account Manager
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Education Resources
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Top Deals Submission
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      New Seller Support
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      SPP Support
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Member Badge Recognition
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Dedicated Listing Support
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      High-Value Lead Access
      Blue Marker — Advantage included in the agency program tier model
      Blue Marker — Advantage included in the agency program tier model
      Executive Meetings & Trainings
      Blue Marker — Advantage included in the agency program tier model
      Fulfilment Centre Visits
      Blue Marker — Advantage included in the agency program tier model

    Hear from our current service providers

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    Our clients hear about important updates and new opportunities even before the rest of the market even knows that they exist.
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    There's actual human support, practical resources, and a shared goal of helping sellers succeed.
    Lukáš HuňkaCEO
      Amazon’s Platinum Partner status gives Rithum the access, insight, and collaboration needed to help brands grow on Amazon. Through regular check-ins, onsite sessions, and workshops, we’re able to better support our shared clients as they launch, scale, operate efficiently, and drive long-term growth, including through Amazon Ads.
      RithumPlatinum Tier Agency

    Resources

    Access the tools and knowledge you need to grow your agency and help sellers succeed on Amazon.
      Collaborating Business Team — Amazon EU Agency Program

      Did you know?

      You can also work with Amazon in the USA

      Our US Agency program offers similar support for agencies and service providers helping brands launch and grow across North America.
      Learn more about our US Agency program

    Frequently Asked Questions

    Who can join the Amazon Agency Program?
    The Amazon Agency Program is a free collaboration designed to support service providers that recruit and manage new-to-Amazon sellers across Europe.
    Is this program limited to Agencies?
    No, the program is not limited to agencies. Here is a list of service providers eligible for the program.
    • Agencies
    • Aggregators
    • Advertising firms
    • Solution providers
    • Funding partners
    • Third-party logistics providers (3PLs)
    • Licensors
    Is there a cost to join the Agency Program?
    No. All eligible agencies can join the Amazon Agency Program free of charge.
    Which stores does the program cover?
    The program supports agencies helping new sellers launch and grow across European stores , including Amazon UK and EU.
    Can I refer sellers at any time?
    Yes, but we recommend referring between October 1st and March 31st to maximize your sellers' account management period and support benefits.
    How does this compare to the Strategic Account Services (SAS) program at Amazon?
    The Agency Program is a free collaboration that helps agencies recruit and onboard new sellers to Amazon acting as an extra line of support aside from Seller Support in Seller Central. SAS is a paid service providing dedicated consulting and account management to existing sellers looking to grow.
    What support do agencies receive for their sellers not in the program?
    The agency program is limited to actively supporting sellers that are eligible for the program. Aside from direct support, the program includes benefits that you can apply to your wider portfolio.
    Is Amazon in direct contact with the sellers referred by the agency?
    Agency Account Managers will only reach out to your clients directly with your permission. Otherwise, communication only takes place between Amazon and the agency point of contact. The program is designed to complement your existing partnerships, not replace them.
    Does the Agency Program generate leads for member agencies?
    The program does not act as a lead source, however some of our tiers include benefits that can help your agency with widening your client base.

    Ready to scale your agency?

    Join hundreds of successful agencies in our program.
    Contact Us
    The Amazon Agency Program is a free service for qualified agencies supporting new sellers across European stores.
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