Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveNew Selection Program
Launch new products and get referral fees reduced to 5% on eligible New-to-Prime ASINs.
Discover New Selection Program
What is New Selection Program?
The New Selection Program (NSP) offers benefits to help Amazon sellers who bring new Prime eligible ASINs to Amazon stores. The program provides reduced referral fees for eligible new-to-Prime products listed on Amazon.
The discount applies for 120 days from your new Prime-eligible ASIN's buyable listing date, covering up to 100 units of eligible standard-size items per parent ASIN, and up to 50 units of eligible oversize items (except special oversize) per parent ASIN in each store. Learn more about product size tier here.
The discount applies for 120 days from your new Prime-eligible ASIN's buyable listing date, covering up to 100 units of eligible standard-size items per parent ASIN, and up to 50 units of eligible oversize items (except special oversize) per parent ASIN in each store. Learn more about product size tier here.
You can track all your benefits through the
To learn more about the new-to-Prime benefit under the New Selection Program, please review our
Discover the benefits it offers
Get referral fees reduced to 5% on sales of eligible new-to-Prime parent ASINs
For Standard-Size Items: Benefits apply to up to 100 units per eligible parent ASIN
For Oversize Items (except special oversize): Benefits apply to up to 50 units per eligible parent ASIN
Benefit Duration: 120 days from your new Prime ASIN's buyable listing date
Seller eligibility
If you’re a new seller, you’ll get enrolled into New Selection Program automatically if you complete one of the following actions:
a) a first FBA shipment is received at an Amazon fulfilment center within 90 days of your first buyable offer
OR
b) you list a new buyable Prime eligible offer within 90 days of your first buyable offer.
If you’re an existing seller, to qualify for the program you must have an IPI maximum score* of 300 or higher anytime in the trailing 6 months. Once you meet the eligibility criteria, you must manually opt in here.
To check your enrollment status, program eligibility, enrolled ASINs, and program benefits, go to the New Selection dashboard .
* check your IBI score on the New Selection Program dashboard.
>> Read more on New Selection Program help page.
a) a first FBA shipment is received at an Amazon fulfilment center within 90 days of your first buyable offer
OR
b) you list a new buyable Prime eligible offer within 90 days of your first buyable offer.
If you’re an existing seller, to qualify for the program you must have an IPI maximum score* of 300 or higher anytime in the trailing 6 months. Once you meet the eligibility criteria, you must manually opt in here.
To check your enrollment status, program eligibility, enrolled ASINs, and program benefits, go to the New Selection dashboard .
* check your IBI score on the New Selection Program dashboard.
>> Read more on New Selection Program help page.
Example of savings with New Selection Program
If you sell an item for 1000 zł in a category with an 8% referral fee:
Standard referral fee:
80 zł
With program discount:
50 zł
Your savings:
30 zł
The discount is automatically applied to each sale, and one unit is deducted from your available discount-eligible units.
Remember, the program covers up to 100 units for standard-size items and 50 units for oversize items (except special oversize) per parent ASIN.
Remember, the program covers up to 100 units for standard-size items and 50 units for oversize items (except special oversize) per parent ASIN.
Ready to get started?
Step 1
Step 2
Check your eligibility and enrolment status
- Access the New Selection Program dashboard
- Go to “New to Prime Discount” section
- Select “Download List of Enrolled ASINs”
Step 3
List your products*
Ensure products meet eligibility criteria as described above.
Step 4
Monitor your success
Track your business performance by monitoring your metrics in the New Selection Program dashboard.*
* List as many new-to-Prime parent ASINs as you want - each eligible ASIN gets the discount.
Check more benefits available for new selling partners
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
To get started with New Selection:
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