SELL
How to start
selling on Amazon
Whether you have an established e-commerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step to start to sell on Amazon.
165,91 zł (excl. VAT) per month + selling fees
Before you start
Choose a selling plan
With the Individual plan, you’ll pay 4 zł per item that you sell on Amazon. The Professional plan costs 165,91 zł per month, no matter how many items you sell on Amazon. For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category. Visit our pricing page for a summary of selling fees.
Consider your selling strategy
Resellers find popular products that already exist and offer them in our stores to sell on Amazon.
Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection.
Lots of sellers do both. You can choose whichever method works for your goals.
Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection.
Lots of sellers do both. You can choose whichever method works for your goals.
Create an Amazon seller account
You can use your customer account to sell on Amazon, or you can create a new Amazon seller account with your business email. Before you sign up, make sure you’re ready with the following:
- Business email address or Amazon customer account
- Chargeable credit card (International credit cards are also accepted)
- Valid passport or national ID (Identity verification protects sellers and customers)
- Company registration details (with VAT number if possible)
- Phone number
- A bank account where Amazon can send you proceeds from your sales
Amazon jargon:
Seller Central
Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.
Go mobile
Use the Amazon Seller app to track sales, fulfil orders, find products to sell on Amazon, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.
Understanding your VAT requirements
Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. This depends on multiple factors, some of which are place of business establishment, fulfilment model, and your annual sales. Having awareness of various VAT requirements, and knowing how to comply with them, will contribute to a frictionless experience when you sell on Amazon.
Adding your products
What can you sell on Amazon? It depends on the product, the category, and the brand.
Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
The table below provides an overview of Amazon product categories, but visit Seller Central Help to learn more about restrictions, and how to request approval. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of FBA product restrictions.
Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
The table below provides an overview of Amazon product categories, but visit Seller Central Help to learn more about restrictions, and how to request approval. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of FBA product restrictions.
Product categories
Product category
Example products
Conditions allowed
Categories requiring approval
Grocery
Beverages, Baby Food, Biscuits & Snacks, Confectionery, Cereals, Cooking & Baking, Seasoning & Condiments, Tinned Food, Pasta & Rice, Spreads, Sauces, Fresh & Frozen Food, Hampers, Home-Care & Cleaning. Category available to Professional sellers only. Requirements (sign-in required)
New only
Jewelry
Earrings, Necklaces, Rings, Bracelets (see also Watches). Available to Professional sellers only.
Requirements (sign-in required)
Requirements (sign-in required)
New only
Beer, Wine & Spirits
Spirits, Liqueurs, Wine, Beer, Cider.
(Separate approval from Grocery).
Requirements (sign-in required)
(Separate approval from Grocery).
Requirements (sign-in required)
New only
Personal Care Appliances
Hair Care Appliances, Oral Care Appliances, Skincare Appliances, Shaving and Hair-Removal Appliances, Footcare Appliances, Healthcare Appliances & Equipment, Massage Equipment, Tanning Appliances, Scales, SAD Lights, Independent Living & Mobility
Requirements (sign-in required)
Requirements (sign-in required)
New only
Product listing details
To start selling a product on Amazon, you’ll create a product listing in Seller Central. A product listing includes:
- A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
- A SKU, which is a product ID you create to track your own inventory
- Offer details, including price, product condition, available quantity, and shipping options
- Product details like name, brand, category, description, and images
- Keywords and search terms to help buyers find your product
If another seller already offer the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
Amazon jargon:
ASIN
Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.
The product detail page
Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
1.
Title
200 characters max, capitalize the first letter of every word
2.
Images
500 x 500 or 1 000 x 1 000 pixels to increase listing quality
3.
Variations
Such as different colours, scents, or sizes
4.
Bullet points
Short, descriptive sentences highlighting key features and benefits
5.
Featured offer ("Buy Box")
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
6.
Other offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7.
Description
Keywords improve the chances that people will find your listing
Amazon jargon:
Featured Offer ("Buy Box")
If more than one seller offers a product, they may compete for the Featured Offer (“Buy Box”), the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.
Attracting customers
Once your products go live in Amazon's stores, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.
Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.
Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.
CUSTOMER EXPERIENCE
Provide fast shipping
Customers often shop for products with the Amazon Prime badge, which you can get by using Fulfilment by Amazon (FBA) to ship products from one of our fulfilment centres.
Sell and ship across Europe
With just one account you can reach customers, manage your listings and inventory all across Europe, within eight Europeam Stores (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, Amazon.es, Amazon.nl, Amazon.se and Amazon.pl).
TRAFFIC
Advertise your offers
Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal is another way to promote your products.
PRICING
Set competitive prices
Many customers shop for the best price. Seller Central tools like automated repricing can help you stay competitive.
After your first sale
When you sell on Amazon is when you can start growing. We have tools in place to help you take things to the next level and then some.
Get customer reviews
Customer product reviews benefit customers and sellers. Make sure you’re familiar with the right and wrong ways to get more product reviews and avoid policy violations.
Sellers Read Reviews
The great thing about Amazon is, its giving you live real-time feedback in terms of how the product is being perceived and how you as a seller are performing.Ramin GolzariManaging Director, Highlander Outdoor
Grow your business
Selling in Amazon stores enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.
Stay successful
We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.
FAQ
Get answers to frequently asked questions about using Amazon for e-commerce.
What types of products can you sell online?
Given your niche, target, and business goals, you can sell almost anything online.
On Amazon, you can sell many product categories that do not require approval, such as computers, automotive, kitchen and home, consumer electronics, pet supplies, or shoes and accessories.
Certain product categories, such as watches, cosmetics, clothing, or health and personal care, require prior approval from the Amazon team before they are put up for sale.
On Amazon, you can sell many product categories that do not require approval, such as computers, automotive, kitchen and home, consumer electronics, pet supplies, or shoes and accessories.
Certain product categories, such as watches, cosmetics, clothing, or health and personal care, require prior approval from the Amazon team before they are put up for sale.
Why sell online on Amazon?
Selling on Amazon can help your business reach a larger audience and potential customers. In addition, Amazon sales partners have access to a variety of resources that can help them increase the visibility of their business and sales.
Amazon provides sales partners with access to a library of educational resources that help them learn and expand their knowledge on a variety of topics. Several programs, including Amazon Seller University, are designed to help businesses reach more niche audiences.
By becoming an Amazon seller, you can start an online business with low expenses, secure payment methods, reliability, and many other benefits.
Amazon provides sales partners with access to a library of educational resources that help them learn and expand their knowledge on a variety of topics. Several programs, including Amazon Seller University, are designed to help businesses reach more niche audiences.
By becoming an Amazon seller, you can start an online business with low expenses, secure payment methods, reliability, and many other benefits.
Do I have to be self-employed to sell on Amazon?
Selling on Amazon is available to anyone, regardless of employment status. AAmazon offers two selling plans, one for individuals and the other for professional sellers.
Keep in mind that if your sales income exceeds a certain limit, you may need to register as a self-employed person and pay the appropriate taxes. Once you have decided which plan is best for you, you can start selling on the website.
Keep in mind that if your sales income exceeds a certain limit, you may need to register as a self-employed person and pay the appropriate taxes. Once you have decided which plan is best for you, you can start selling on the website.
What mistakes should I avoid in online sales?
When selling online, avoiding common mistakes such as lack of product information, poor customer service, and a vague target audience network is essential to success.
It is important to have a clear understanding of your business capabilities and solve logistical problems. This can affect the effectiveness of the company and its reputation. One of the alternatives to improve these processes is to use services such as Fulfilment by Amazon.
Creating a solid business strategy that takes these factors into account is critical to creating successful online sales.
It is important to have a clear understanding of your business capabilities and solve logistical problems. This can affect the effectiveness of the company and its reputation. One of the alternatives to improve these processes is to use services such as Fulfilment by Amazon.
Creating a solid business strategy that takes these factors into account is critical to creating successful online sales.
Just have a few items to sell?
Start selling today
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
165,91 zł (excl. VAT) per month + selling fees
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