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Amazon: How to sell online
Whether you have an established e-commerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Amazon.
165.91 PLN (excl. VAT) per month + sales fees
Before you start
Choose a selling plan
With the Individual plan, you’ll pay 4 PLN every time you sell an item. The Professional plan costs 165.91 PLN per month, no matter how many items you sell. Amazon also charges a referral fee on each sale, which is a percentage of the total transaction and varies depending on the product category. Visit our pricing page for a summary of Amazon selling fees.
Consider your selling strategy
Selling on Amazon: Resellers find popular products that already exist and offer them in Amazon stores.
Brand owners make their own products — or source goods to sell under their own brand — to offer shoppers a unique selection.
Lots of sellers do both. You can choose whichever method works for your goals.
Brand owners make their own products — or source goods to sell under their own brand — to offer shoppers a unique selection.
Lots of sellers do both. You can choose whichever method works for your goals.
Create your Amazon seller account
To complete your registration, make sure you have the following ready. Understanding these verification requirements will help you move faster in the registration and verification process. These checks help us maintain a trusted marketplace for customers and protect your business.
Verification type
What do you need to provide?
Identity Verification
Government-issued ID
Verification of the company (business seller)
Business license
Business Address Verification for Business sellers or Residential Address for Individuals
Proof of address document such as Bank statement or Utility bills
Business Association (Business Sellers)
Business relationship document such as employment contract, shareholder certificate, or letter of authorization
Credit Card Verification
Credit card details with CVV/CVC
Bank Account Verification
Bank account details. Bank account details; if not auto verified, provide bank statement.
Detailed registration steps and frequently asked questions can be found in our registration guide.
Amazon jargon:
Seller Central
Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.
Go Mobile
The Amazon Seller app lets you track sales on Amazon, fulfill orders, find products to sell, answer customer questions, take and edit professional product photos, and create listings — all from your phone.
Understand your VAT requirements
Depending on the nature of your business, you will be required to register for VAT numbers in a European country as per the regulations. This depends on multiple factors, some of which are: place of business establishment, fulfilment model, and your annual sales. Having awareness of various VAT requirements, and knowing how to comply with them, will contribute to a frictionless selling experience on Amazon.
Adding your products
What can you sell on Amazon? It depends on the product, the category, and the brand.
Some categories are open to all selling partners, some require a Professional Selling partner account, some require approval to sell, and some include products that cannot be sold by third-party selling partners.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
The following table provides an overview of the Amazon product categories. To learn more about restrictions and how to request approval ,visit the Seller Central help page. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of FBA product restrictions.
Some categories are open to all selling partners, some require a Professional Selling partner account, some require approval to sell, and some include products that cannot be sold by third-party selling partners.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
The following table provides an overview of the Amazon product categories. To learn more about restrictions and how to request approval ,visit the Seller Central help page. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of FBA product restrictions.
Product Categories
Product category
Example products
Conditions allowed
Categories requiring Approval
Jewellery
Earrings, Necklaces, Rings, Bracelets (see also Watches). Available to Professional sellers only.
Requirements (sign-in required).
Requirements (sign-in required).
New only
Beauty
Fragrances, Skin Care, Makeup, Hair Care, Bath & Shower Products
See also: Health & Personal Care. Requirements (sign-in required)
See also: Health & Personal Care. Requirements (sign-in required)
New only
Personal Care Appliances
For hair care, for oral care, for skin care, for shaving and depilation, for foot care, for health care, for massage, for tanning, scales, SAD treatment lamps, rehabilitation and orthopedic equipment. Requirements (sign-in required)
New only
Details of creating an offer
To start selling a product on Amazon, you’ll create a product listing in Seller Central (or via API). A product listing includes:
- A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. The UPC code can be obtained directly from GS1 or request an exemption from the product ID requirement
- A SKU, which is a product ID you create to track your own inventory
- Offer details, including price, product condition, available quantity, and shipping options
- Product details like name, brand, category, description, and images
- Keywords and search terms to help buyers find your product
If another seller already offer the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
Amazon jargon:
ASIN
Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.
The product detail page
Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer a product can contribute information on the product page or request that it be corrected if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer a product can contribute information on the product page or request that it be corrected if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
#1
Title
Up to 200 characters, each word begins with a capital letter
2.
Images
500 x 500 or 1 000 x 1 000 pixels to increase listing quality
3.
Variations
Such as different colours, scents, or sizes
4.
Bullet points
Short, descriptive sentences highlighting key features and benefits
5.
Featured Offer ("Buy Box")
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
6.
Other Offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7.
Description
Keywords improve the chances that people will find your listing
Amazon jargon:
Featured Offer ("Buy Box")
If more than one seller offers a product, they may compete for the Featured Offer (“Buy Box”), the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.
Attracting customers
Once your products go live in Amazon's stores, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.
Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.
Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.
CUSTOMER EXPERIENCE
Provide fast shipping
Customers often shop for products with the Amazon Prime badge, which you can get by using Fulfilment by Amazon (FBA) to ship products from one of our fulfilment centres.
Sell and ship all over Europe
With just one account you can reach customers, manage your listings and inventory all across Europe, within eight EU marketplaces (Amazon.co.uk, Amazon.co.fr, Amazon.co.de, Amazon.co.it, Amazon.co.es, Amazon.nl, Amazon.se and Amazon.pl)
TRAFFIC
Advertise your listings
Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal is another way to promote your products.
PRICING
Set competitive prices
Many customers shop for the best price. Seller Central tools like automated repricing and bulk pricing for Amazon Business customers can help you stay competitive.
After your first sale
The moment you’re selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level and then some.
Get customer reviews
Customer product reviews benefit customers and sellers. Make sure you’re familiar with the right and wrong ways to get more product reviews and avoid policy violations.
Read Seller Reviews
The great thing about Amazon is, its giving you live real-time feedback in terms of how the product is being perceived and how you as a seller are performing.Ramin GolzariManaging Director, Highlander Outdoor
Grow your business
Selling in Amazon stores enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.
Stay Successful
We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for eCommerce.
What types of products can you sell online?
Given your niche, target and business goals, you can sell almost anything online.
On Amazon, you can sell many categories of products that do not require approval, such as computers, automotive, kitchen and home, consumer electronics, pet supplies, or shoes and accessories.
Certain product categories, such as watches, cosmetics, clothing, or health and personal care, require prior approval from the Amazon team before they are put up for sale.
On Amazon, you can sell many categories of products that do not require approval, such as computers, automotive, kitchen and home, consumer electronics, pet supplies, or shoes and accessories.
Certain product categories, such as watches, cosmetics, clothing, or health and personal care, require prior approval from the Amazon team before they are put up for sale.
Why sell online on Amazon?
Selling on Amazon can help your business reach a larger audience and potential customers. In addition, Amazon sales partners have access to a variety of resources that can help them increase the visibility of their business and sales.
Amazon provides sales partners with access to a library of educational resources that help them learn and expand their knowledge on a variety of topics. Several programs, including Amazon Seller University, are designed to help businesses reach more niche audiences.
By becoming an Amazon seller, you can start an online business with low expenses, secure payment methods, reliability, and many other benefits.
Amazon provides sales partners with access to a library of educational resources that help them learn and expand their knowledge on a variety of topics. Several programs, including Amazon Seller University, are designed to help businesses reach more niche audiences.
By becoming an Amazon seller, you can start an online business with low expenses, secure payment methods, reliability, and many other benefits.
Do I have to be self-employed to sell on Amazon?
Selling on Amazon is available to anyone, regardless of employment status. Amazon offers two selling plans, one for individuals and the other for professional sellers. Once you have decided which plan is best for you, you can start selling on the website.
Keep in mind that if your sales income exceeds a certain limit, you may need to register as a self-employed person and pay the appropriate taxes.
Keep in mind that if your sales income exceeds a certain limit, you may need to register as a self-employed person and pay the appropriate taxes.
What mistakes to avoid in online sales?
When selling online, avoiding common mistakes such as lack of product information, poor customer service, and a vague target audience network is essential to success.
It is important to have a clear understanding of your business capabilities and solve logistical problems. This can affect the effectiveness of the company and its reputation. One of the alternatives to improve these processes is to use services such as Fulfillment by Amazon.
Creating a solid business strategy that takes these factors into account is critical to creating successful online sales.
It is important to have a clear understanding of your business capabilities and solve logistical problems. This can affect the effectiveness of the company and its reputation. One of the alternatives to improve these processes is to use services such as Fulfillment by Amazon.
Creating a solid business strategy that takes these factors into account is critical to creating successful online sales.
What is Amazon Seller Central?
Amazon Seller Central is a platform where sellers manage their business on Amazon. It provides a central place to control products, orders, inventory and sales results.
With Seller Central, you can perform key actions such as:
1. Create and manage product listings
2. Pricing
3. Monitoring of key performance indicators
To get started, you can sign in to Amazon Seller Central Poland if you already have an account, or register as a new seller. After logging in, you will access the main panel, which shows an overview of activity, sales, orders and important notifications.
With Seller Central, you can perform key actions such as:
1. Create and manage product listings
2. Pricing
3. Monitoring of key performance indicators
To get started, you can sign in to Amazon Seller Central Poland if you already have an account, or register as a new seller. After logging in, you will access the main panel, which shows an overview of activity, sales, orders and important notifications.
Just have a few items to sell?
Start selling today
Put your products in front of the millions of customers across Europe who search Amazon.pl every day.
165.91 PLN (excl. VAT) per month + sales fees
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