Lower fees in 2026 = higher margins. See what you will saveLower fees in 2026 = higher margins. See what you will saveGLOBAL SELLING
Start selling globally from Poland with Amazon
Learn how to reach customers on Amazon in other countries from Poland. Get step-by-step instructions for creating regional and national sales accounts. Learn how to exchange products and choose shipping and fulfillment options.
How does global sales work?
To sell globally from Poland, follow a few basic steps:
- Decide what to sell with Amazon in each country.
- Create your sales account.
- List your products in each country.
- Ship inventory and fulfill customer orders.
- Manage and automate your global business with Amazon tools and programs.
Step 1: Decide what to sell
When choosing products to sell worldwide, start by familiarizing yourself with the tax laws and regulations of each country where you plan to sell. You should also review Amazon's product compliance, safety, and catalog requirements in each country.
Next, take a look at the Amazon product categories in each country. You can use the bestseller lists in the relevant Amazon store to understand which categories might be popular. For example, try discovering bestsellers on Amazon.co.jp if you plan to sell in Japan. You can also use Amazon tools like Marketplace Product Guidance and Product Opportunity Explorer.
If the product is part of a brand registered with the Amazon Brand Registry, the ability to list it and sell it in the Amazon store may depend on your relationship with the brand.
Next, take a look at the Amazon product categories in each country. You can use the bestseller lists in the relevant Amazon store to understand which categories might be popular. For example, try discovering bestsellers on Amazon.co.jp if you plan to sell in Japan. You can also use Amazon tools like Marketplace Product Guidance and Product Opportunity Explorer.
If the product is part of a brand registered with the Amazon Brand Registry, the ability to list it and sell it in the Amazon store may depend on your relationship with the brand.
Taxes and regulations
Product requirements vary from country to country. You should familiarize yourself with the taxes and regulations for each country where you plan to sell:
- Taxes and regulations in the US
- Taxes and regulations in Canada
- Taxes and regulations in Mexico
- Taxes and regulations in Brazil
- Taxes and regulations in Europe
- Taxes and regulations in the UK
- Taxes and regulations in Japan
- Taxes and regulations in Australia
- Value Added Tax (VAT) in the United Arab Emirates
We recommend that you consult with tax and regulatory advisors before deciding to sell in a new country.
Product compliance with Amazon requirements
You should familiarize yourself with Amazon's product compliance, safety, and catalog requirements for each country you plan to sell in:
Product Categories
Amazon product categories may vary by country. You should review the categories for each country where you plan to sell:
Please be aware that while some product categories are open to all sellers, others require a professional selling plan, require Amazon approval, or cannot be sold by third-party sellers at all.
Tip
List in general, not in detail
Adding a wide selection of products to Amazon's global store can help you understand customer engagement from country to country. Try adding a large number of products from your catalog, rather than launching a store with a small number of products that have sold the best so far. You can remove offers if the products do not sell well. You can also start by fulfilling customer orders yourself so as not to ship inventory to another country.
Branded products
If you are new to Amazon and own the rights to an eligible brand, we recommend that you register it with the Amazon Brand Registry before adding products to Amazon stores. Amazon Brand Registry is free and provides sellers with a suite of additional sales benefits and protection tools, including A+ content, brand analytics, and experiment management.
To register, you need to meet only two basic requirements:
• Brand name or logo: The brand name or logo containing your brand name must be permanently attached to the products or packaging.
• Trademark: You must have a pending or registered trademark for your brand or logo that is issued by a designated trademark office in the country appropriate for your Amazon store.
Once the trademark of one country is approved by the Brand Registry, you will have a global account that can be used in any Amazon store around the world.
If a product is part of a brand registered with the Amazon Brand Registry, only a brand representative or retailer authorized by the brand can add it to the Amazon catalog using our standard processes (login required). After you add a product related to a registered brand to the Amazon catalog, other sellers can match offers to it. Before they do, you may need to get brand approval.
To register, you need to meet only two basic requirements:
• Brand name or logo: The brand name or logo containing your brand name must be permanently attached to the products or packaging.
• Trademark: You must have a pending or registered trademark for your brand or logo that is issued by a designated trademark office in the country appropriate for your Amazon store.
Once the trademark of one country is approved by the Brand Registry, you will have a global account that can be used in any Amazon store around the world.
If a product is part of a brand registered with the Amazon Brand Registry, only a brand representative or retailer authorized by the brand can add it to the Amazon catalog using our standard processes (login required). After you add a product related to a registered brand to the Amazon catalog, other sellers can match offers to it. Before they do, you may need to get brand approval.
Language tips
Product listings must be displayed in local languages. You can simplify the translation of product pages using the Build International Listings tool:
- If you're matching an offer to a product that exists in an Amazon global store, you don't need to provide translated product or listing information. We will simply pair your offer with an existing product page that is displayed in the appropriate local language.
- If you create a new product page in the Amazon global store, in many cases it will be automatically translated into the local language. If the product page is not translated automatically, you can use our network of service providers to find a translation provider.
It is also required to provide customer support in local languages:
- If you fulfill customer orders directly with Fulfiled by Merchant services, you can use the service provider network to find a provider that offers customer support in the appropriate local language.
- If you use Fulfillment by Amazon (FBA) to fulfill orders, we provide customer service on your behalf in the appropriate local language.
- Use the country-specific image uploader to access information on how to upload country-specific images and deliver localized text to your customers in your images.
Step 2: Create a sales account
Once you've chosen your selling plan, you'll sign up for Amazon and create a Seller Central account. You can create your account using the email address associated with your Amazon customer account, or you can create one using a separate company email address.
Already selling on Amazon.com?
Even if you are already selling in one Amazon store, you should create a new seller account in the desired destination store. For example, if you sell in Sweden or in the United States and want to sell in Japan, you need to create a new Amazon selling partner account for Amazon.co.jp. You can create your account using the email address associated with your Amazon customer account, or you can create one using a separate company email address.
Not selling on Amazon yet?
If you are new to Amazon and want to start selling in one of our stores, you can directly create your sales account for that store.
Receiving payment
You can use Amazon Currency Converter to deposit proceeds from sales in other countries to a bank account based in your country.
You can also use your local bank account as a deposit method if you sell in another country. For example, you can use a bank located in Germany to sell on Amazon.com. Before opening a bank account in another country, we recommend that you consult with legal, tax and banking advisors, as you may need to create a legal business entity in that country.
You can also use your local bank account as a deposit method if you sell in another country. For example, you can use a bank located in Germany to sell on Amazon.com. Before opening a bank account in another country, we recommend that you consult with legal, tax and banking advisors, as you may need to create a legal business entity in that country.
Account Performance
If you sell in multiple Amazon stores, the sales performance indicators in different stores are not related. Metrics are measured separately for each sales account.
Step 3: Add your products
Ready to list your products in Amazon's global store?
If you're already selling in one of our stores, you can use the Build International Listings tool to add your products to Amazon's global stores.
Additionally, you can add your products manually if you have fewer than 20 products or in bulk with bulk files.
If you're already selling in one of our stores, you can use the Build International Listings tool to add your products to Amazon's global stores.
Additionally, you can add your products manually if you have fewer than 20 products or in bulk with bulk files.
If you're listing products on Amazon for the first time, you can match listings to existing product pages or create new pages for your preferred Amazon store. You can then use Build International Listings to add these products to other Amazon stores.
Price Tips
If you already sell in one of our stores and use Build International Listings to add products to other Amazon global stores, your prices will be synced between stores based on US prices and pricing policies. Build International Listings periodically adjusts prices to reflect currency conversion fluctuations in other countries. Learn more
You can also create separate listings and set different prices for each Amazon store using our standard product addition processes. If you do not synchronize prices in different stores, you should keep the following points in mind when setting prices for each country:
• Shipping and return costs if you are processing international orders directly
• Customer service costs if you are directly processing international orders, including language service costs if necessary
• Shipping costs if you ship inventory to Fulfillment by Amazon (FBA) in other countries
• Conversion costs associated with receiving payment in local currency
• Taxes and duties
You can also create separate listings and set different prices for each Amazon store using our standard product addition processes. If you do not synchronize prices in different stores, you should keep the following points in mind when setting prices for each country:
• Shipping and return costs if you are processing international orders directly
• Customer service costs if you are directly processing international orders, including language service costs if necessary
• Shipping costs if you ship inventory to Fulfillment by Amazon (FBA) in other countries
• Conversion costs associated with receiving payment in local currency
• Taxes and duties
Customer Ratings
If you are already selling in one of our stores, your product ratings will be transferred to other global stores, but only initially. These imported reviews remain visible until the product starts receiving local reviews.
Step 4: Ship inventory and fulfill customer orders
You have two basic options when it comes to delivering products to customers.
Fulfilment by Seller
Ship orders directly to customers with a suite of solutions we call Fulfiled by Merchant. We offer a network of trusted suppliers for global shipping that offer discounts.
Fulfilment by Amazon (FBA)
Use specialized programs through Fulfillment by Amazon (FBA) to reach global customers in the way that best suits your business. For every programme, FBA handles picking, packing, shipping, returns, and customer service.
Fulfilment by Seller
Ship orders directly to customers with a suite of solutions we call Fulfiled by Merchant. We offer a network of trusted suppliers for global shipping that offer discounts.
Fulfilment by Amazon (FBA)
Use specialized programs through Fulfillment by Amazon (FBA) to reach global customers in the way that best suits your business. For every programme, FBA handles picking, packing, shipping, returns, and customer service.
FBA Worldwide
When you expand your business to another Amazon store outside your home country, you need to understand your responsibilities in the import/export process. Learn more about importing and exporting inventory
Amazon Global Logistics is a door-to-door shipping program from China directly to Amazon's fulfillment network in the US, UK and EU. Learn more about Amazon Global Logistics (AGL)
Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory, where you distribute to the Amazon store and other distribution channels. Learn more about Amazon Warehousing and Distribution (AWD)
When you expand your business to another Amazon store outside your home country, you need to understand your responsibilities in the import/export process. Learn more about importing and exporting inventory
Amazon Global Logistics is a door-to-door shipping program from China directly to Amazon's fulfillment network in the US, UK and EU. Learn more about Amazon Global Logistics (AGL)
Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory, where you distribute to the Amazon store and other distribution channels. Learn more about Amazon Warehousing and Distribution (AWD)
Remote implementation with FBA
Reach customers in Canada, Mexico, and Brazil by shopping on Amazon.ca,Amazon.com.mx and Amazon.com.br through a US store. Customers will be able to purchase export-eligible products stored at U.S. fulfillment centers. At the checkout they will see the price, which includes an estimate of import duties, taxes and fees. We will ship to them at no extra cost.
Learn more about Fulfilment by Amazon
Notes on Fulfiled by Merchant
To ship customer orders abroad, you should start by choosing a carrier such as UPS, FedEx or USPS. You are acting as an exporter and must clearly communicate the shipping time and charges, as well as the relevant duties and taxes.
International shipping fees can be much higher than domestic charges and vary depending on several factors, including:
• Package dimensions and weight
• Delivery time
• Where orders are shipped to and from
• Duties and Taxes
Notes on FBA around the world
When you export inventory to Amazon fulfillment centers in other countries, you can handle some or all of the obligations in the import and export process yourself. You can also hire a logistics provider, such as a customs broker or freight forwarder, who may have more knowledge and time to ensure timely and safe transportation of inventory. You need to involve all logistics providers directly.
When shipping inventory to Amazon fulfillment centers in other countries, you or your supplier must act as an exporter and importer and comply with all applicable laws in both countries. You may also be subject to customs duties, import taxes, and fees in your destination country. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfilment centre with customs duty charges due will be returned to sender.
Learn more about importing and exporting inventory
When shipping inventory to Amazon fulfillment centers in other countries, you or your supplier must act as an exporter and importer and comply with all applicable laws in both countries. You may also be subject to customs duties, import taxes, and fees in your destination country. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfilment centre with customs duty charges due will be returned to sender.
Learn more about importing and exporting inventory
Step 5: Manage your business
Use tools in the Seller Central to manage and automate global operations. We offer a variety of tools and programs to help you run your business, reach new customers and increase sales, including:
The Product Opportunity Explorer
Get ideas for new products or offers. The Product Opportunity Explorer gives you insight into the search and purchase behaviour of Amazon customers.
Automate Pricing
Create and apply dynamic pricing policies to increase your chances of earning Amazon listing recognition.
Amazon Currency Converter
If you sell in Amazon stores in multiple countries, manage global withdrawals on autopilot with Amazon Currency Converter.
Coupons & Deals
Create coupons that appear on the Amazon Coupons page, in search results, and on product pages.
Amazon Business
Business customers buy more items in larger quantities. They are also less likely to return items. Take advantage of the B2B feature package to attract more business customers.
Incentives for new sellers
Check out the $50,000 incentives that are designed to support your Amazon store launch.
Did you know?
Seller University can help you sell in other countries
Seller University offers step-by-step instructions for creating an Amazon selling account, listing and pricing products, and fulfilling customer orders. You can also learn how to manage sales, build a brand, and advertise on Amazon.
Seller Success Stories
Prepare for the global expansion of your business
Yes, you can do it, and we are here to help.
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