Start selling across Europe
Create your Amazon seller account and enjoy six months of free subscription and with no commissions on sales. Save at least 995 PLN (excl. VAT)
165.91 PLN (excl. VAT) per month + sales fees
Read the terms and conditions of the offer for subscription fees and sales commissions
In the spotlight
Expanded FBA rate ranges for low price products
More products priced up to 85 PLN will be eligible for reduced FBA rates from January 5, 2026.
Sales commission reductions in key categories
The updated sales commissions for the categories of home products, groceries, pet products and VMS will apply from 5 January in stores in the EU.
Your streamlined sales path
How to register
Find out everything you need to sign up, get answers to frequently asked questions, and find out what to do once you've created your account.
How to sell?
Learn how to list your first product, manage inventory, and ship with confidence – everything you need to make your first sale.
Sell more with Amazon
Reach millions of customers
Fresh new startups and Fortune 500 companies. Brand owners and resellers. Polish sellers on Amazon. Everyone is here for a reason: hundreds of millions of customers buy in our stores around the world.
Bring out smiles
Leave shipping, returns, and customer service for us to deal with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Make money
Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs.
SUCCESS STORIES
Selling through Amazon has also given us a lot of satisfaction, since our carpets could reach every corner of the world.Maciej Grabowski
Thanks to the Amazon platform, we send about 7 thousand packages per month,and two thousand packages of these per month are sent for us by Amazon itself through FBA (Fulfillment by Amazon).Michal Kotarba
Start selling with Amazon
10% return on the first 190 000 PLN from the sales of branded products
Frequently Asked Questions
Get answers to frequently asked questions about Amazon Advertising.
How do I start selling on Amazon?
Starting selling on Amazon is very simple. To get started, follow the 6 steps below:
- First, choose your plan and sell through an individual or professional plan. Decide which plan works best for your business based on the amount of products you're likely to sell in a month. If you wish, you can use a specially designed fee calculator that will help you see how much you can earn by selling a certain amount of products within the selected tariff.
- Create your Amazon seller account. You can use your customer account to start selling, or you can create a new Amazon seller account with your business email. Before you sign up, make sure you have the following things ready: a company email address or Amazon customer account, an active credit card, a valid passport or ID, company registration details (with VAT number if you are VAT registered), phone number, bank account number to which Amazon can send sales receipts.
- When you complete your Amazon seller registration, you will access the Seller Central page, where sellers log in to track and manage their Amazon selling activity.
- The next step to starting selling products is to create an offer by adding a product ID (GTIN, UPC, ISBN or EAN) to determine exactly what item you are selling, a SKU ID – allowing you to track your own inventory, and listing details such as name, description, photos, keywords and search terms to help buyers find the product and the price of the product.
- Next, you need to choose the appropriate sales fulfillment option to deliver the products to your customers.
- That's it, that’s all it takes to start selling on Amazon.
Is Amazon right for my business?
The short answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop up on your radar soon. Small and medium-sized businesses thrive here, and they account for more than half the units sold in our stores worldwide. Whatever your business - and whatever size it is - we’re excited about you growing with us. Find the right solution for you, learn how to sell on Amazon, and start doing it today.
How do I get paid?
Amazon first settles your account 14 days after you register. Subsequently, the payment process repeats every 14 days. It normally takes five business days from the payment date until the money is available in your bank account.
What are the costs of selling on Amazon?
There are a few different types of selling fees you might pay, depending on your selling plan and the types of products you sell.
Subscription fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
With the Professional selling plan there’s a flat fee of 165.91 PLN per month and no per-item fee.
With the Individual selling plan there’s a fee of 4 PLN for each item sold.
Selling fees
These fees are charged on the item sold and include the sales commission (which is a percentage of the total sale price and varies by product category) and variable costs (which apply only to the category of multimedia products).
Shipping fees
If you complete the orders yourself, sales commissions also apply to the shipping amount. We charge these shipping rates based on the product category and shipping service selected by the buyer.
FBA Fees
For products that Amazon fulfils for you (known as Fulfilment by Amazon, or FBA), there are fees for order fulfilment, storage, and optional services.
Subscription fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
With the Professional selling plan there’s a flat fee of 165.91 PLN per month and no per-item fee.
With the Individual selling plan there’s a fee of 4 PLN for each item sold.
Selling fees
These fees are charged on the item sold and include the sales commission (which is a percentage of the total sale price and varies by product category) and variable costs (which apply only to the category of multimedia products).
Shipping fees
If you complete the orders yourself, sales commissions also apply to the shipping amount. We charge these shipping rates based on the product category and shipping service selected by the buyer.
FBA Fees
For products that Amazon fulfils for you (known as Fulfilment by Amazon, or FBA), there are fees for order fulfilment, storage, and optional services.
How much can new sellers earn?
Although there is no single answer to this question, what is certain is that Amazon offers unlimited growth potential that you can start as soon as you sign up as a seller. Once you’ve launched your business, Amazon has tools in place to help you take your business to the next level (or the next couple of levels).
If you own your own brand, you can generate more revenue by registering with the Brand Registry.
If you own your own brand, you can generate more revenue by registering with the Brand Registry.
Do I have to set up a Sp. z o.o. to sell on Amazon?
No, to sell on Amazon, a sole proprietorship is sufficient, although you can also start a limited liability company or opt for another form of activity. A sole proprietorship will be appropriate if you are just starting an e-commerce business and want to try your hand at selling on Amazon. You can learn more about selling on Amazon using the educational materials.
How to register as an Amazon seller
To get started, you will need to register as a seller on Amazon. Make sure you have the following things prepared:
- Business email address or Amazon customer account
- Chargeable credit card (international cards are also accepted)
- Valid passport or national ID (Identity verification protects sellers and customers)
- Company registration details including VAT number.
The Beginner's Guide provides detailed information on everything you need to know about becoming an Amazonseller.
What are restricted product categories?
Some categories are available to all sellers, while some require a professional merchant account. There are also several product categories that require official approval from Amazon to start selling. There are also several categories of products that cannot be sold by third-party sellers.
Product categories requiring approval:
Product categories requiring approval:
- Food products
- Jewellery
- Watches
- Apparel
- Beer, wine and high percentage spirits.
- Health & Personal Care
- Personal Care Appliances
For details, see Adding products.
For more detailed information, check out our education supplies and learn how to successfully sell products on Amazon.
For more detailed information, check out our education supplies and learn how to successfully sell products on Amazon.
Who can sell on Amazon?
Anyone can start selling on Amazon. When you start selling on Amazon, you become part of a retail destination that’s home to all kinds of sellers, from Fortune 500 organizations to artisan vendors who make handcrafted goods. No matter what your business does – and no matter how big it is – with us you can reach hundreds of millions of customers who visit Amazon every day. Whether you have an established e-commerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Amazon.
