Selling automotive parts efficiently on Amazon
In this article, we are giving you information about how you can add vehicle compatibility information efficiently for your Automotive parts listings on Amazon. When purchasing automotive parts, customers need to know what items fit their vehicle. Below, we are outlining the process to add vehicle compatibility information to your listings, that can help ensure higher conversion, higher sales & reduced compatibility related returns.
Why focus on vehicle compatibility as a Selling Partner?
Adding compatible vehicles data to your listings via Part Finder is a great way to ensure customers are purchasing the part they are looking for. We highly recommend to efficiently add compatibility information to your listings for your search rankings to be optimal, which will turn into potential higher conversions and a better customer experience.
How to add compatibility information to your listing?
a) Listing by listing
In the navigation bar in Seller Central or Vendor Central, click on Inventory and on Manage Part Finder. Click on Add ASIN, and follow the instructions step by step. Add compatibility information for your listing using the pre-filled form.
b) Doing a bulk upload
i) Refer Master Vehicle List (MVL) to lookup Ktypes
To proceed with a bulk upload, you need to add compatibility information using Master Vehicle List (MVL). The MVL is a data repository of vehicles that are currently operating in the region. This list is now available to all Selling Partners of Automotive items on Amazon and provides the information that powers our parts compatibility features.
The MVL provides you with a unique KTYPE for each vehicle. Download the MVL for all covered locales below:
The MVL provides you with a unique KTYPE for each vehicle. Download the MVL for all covered locales below:
Terms of use
The data contained in the Master Vehicle List (MVL) may only be used in connection with in connection with the listing of products on
Amazon for the following locales: Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store. The right to use the MVL is dependent on the provision of the MVL by Amazon. If Amazon stops providing the MVL your right of use automatically exceeds.
The MVL may only be used in connection with new parts. Use of the data contained in the MVL (“Data”) for the used parts trade is not permitted. Used parts are the parts that have previously been fitted to a vehicle , with the exclusion of replacement parts or parts that are remanufactured or reconditioned. Any further use or dissemination of the Data is strictly prohibited. Unauthorized use of the Data will result in damage claims of the rights holders and may also result in fines or other penalties. In accessing and using the MVL to place an offer within the Amazon online stores for Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland the user must abide by the obligation to assess the compatibility of the spare parts with a given model of vehicle lodged by him. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store.
When downloading and using the MVL, the above Terms of Use apply and are accepted by users.
Last updated: 12/2024
Amazon for the following locales: Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store. The right to use the MVL is dependent on the provision of the MVL by Amazon. If Amazon stops providing the MVL your right of use automatically exceeds.
The MVL may only be used in connection with new parts. Use of the data contained in the MVL (“Data”) for the used parts trade is not permitted. Used parts are the parts that have previously been fitted to a vehicle , with the exclusion of replacement parts or parts that are remanufactured or reconditioned. Any further use or dissemination of the Data is strictly prohibited. Unauthorized use of the Data will result in damage claims of the rights holders and may also result in fines or other penalties. In accessing and using the MVL to place an offer within the Amazon online stores for Germany, UK, France, Italy, Spain, The Netherlands, Sweden and Poland the user must abide by the obligation to assess the compatibility of the spare parts with a given model of vehicle lodged by him. The MVL will contain compatibility data also for Austrian based customers which will be used on Amazon German Store.
When downloading and using the MVL, the above Terms of Use apply and are accepted by users.
Last updated: 12/2024
Amazon store
Vehicle type
ii) Submit compatibility information for your listing
Go to the Fitment Tool on Seller Central or Vendor Central. In the navigation menu, click on Inventory and on Manage PartFinder. Click on Bulk Upload, and download the sample of our Vehicle Fitments Bulk Upload file. Use the MVL to extract KTYPEs of compatible vehicles for your listing and fill in the template accordingly, in column vehicleIdTypeId. Once you are done filling in the rest of the file, you can upload it.
Next steps?
We recommend to use the MVL to add compatibility information to your current and future listings. The MVL is updated quarterly, so keep checking this page for an updated version and ensure new vehicles are added to your listings regularly!
Need support?
You can raise a ticket to our team using this link, or reach out by sending an email to eu-vehiclecompatibility@amazon.lu.
Terms of use
Your use of the MVL is subject to the Terms of Use available within the download area and within the downloadable document.
Frequently Asked Questions
How do I add vehicle compatibility information to my Amazon auto parts product listing?
To add vehicle compatibility information to your product listings, you can use Amazon's Part Finder tool. Follow the steps in Seller Central or Vendor Central: go to "Inventory," select "Manage Part Finder," and add compatibility data for each product or via bulk upload using the MVL (Master Vehicle List).
What is the MVL (Master Vehicle List), and how does it help with selling auto parts on Amazon?
The MVL is a comprehensive database of vehicles with unique K-Types for compatibility management. By using this list, sellers can add precise vehicle compatibility information to product listings, ensuring higher conversion rates and fewer returns due to incorrect compatibility.
Why is vehicle compatibility important for selling auto parts on Amazon?
Vehicle compatibility is essential because it ensures customers find the right part for their vehicle. Adding compatibility information improves search results and enhances the customer experience, leading to higher conversion rates and increased sales.
How can I perform a bulk upload for vehicle compatibility information on Amazon?
You can perform a bulk upload of vehicle compatibility information through the "Bulk Upload" option in the Part Finder tool on Seller Central. Download the sample bulk upload file and fill it in with K-Types from the MVL. This allows you to efficiently update compatibility data for multiple products at once.
Can I get support with adding compatibility information to my Amazon listings?
Yes, if you need support, you can contact the Amazon team by creating a ticket through your Seller Central account or by sending an email to eu-vehiclecompatibility@amazon.lu.
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