FULFILMENT BY AMAZON
Save time and help grow your business with FBA
Already selling on Amazon?
Low-Price FBA rates
Low-Price FBA Rates is an Amazon Fulfilment solution for your fast-moving, small, light-weight products priced £10 (UK), €11 (DE),
€12 (NL, FR, IT, ES), 140 SEK (SE), 55 PLN (PL) or less (including VAT). This Programme offers lower fulfilment fees versus standard
FBA fulfilment fees on comparable products when shipped locally.
€12 (NL, FR, IT, ES), 140 SEK (SE), 55 PLN (PL) or less (including VAT). This Programme offers lower fulfilment fees versus standard
FBA fulfilment fees on comparable products when shipped locally.
Let Amazon pick, pack, and ship your orders
You sell it, we ship it. Amazon has one of the most advanced fulfilment networks in the world. With Fulfilment by Amazon (FBA), you store your products in Amazon's fulfilment centres, and we pick, pack, ship, and provide customer service for these products. Amazon FBA can help you scale your business and reach more customers.
Did you know:
Selling Partners, on average, have seen a sales uplift of 37%* when moving their products to FBA in Germany, as a result of faster delivery that customers love.
*This figure is based on a per‐channel analysis of data from Q4‐2019 to Q4‐2020 (excluding Q2‐2020 given the impact of COVID‐19). It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using FBA.
The benefits of Fulfilment by Amazon
Your products are eligible for Amazon Prime for unlimited, fast One-Day Delivery on millions of items.
All Amazon Prime members love the free Two-Day Shipping offered on eligible orders. The products you list on Amazon FBA can qualify for free shipping too, as well as the sought-after Prime badge. This tells customers that Amazon handles packing, delivery, customer service, and returns and has been shown to boost sales by up to 26.5%*.
*Annual Selling Partner survey 2020
Customers get Amazon's trusted customer service and returns.
FBA takes this operational burden off your shoulders, leveraging Amazon’s global customer service network to manage customer inquiries, refunds, and returns on FBA orders.
- FBA customer support: Cross-language phone/e-mail support, day and night, at no extra cost to you, besides Returns Processing Fees in certain product categories.
- FBA returns: We will manage all customer service to do with returns, via our Online Returns Centre. Read more about Amazon FBA policies regarding Customer Returns for Orders Placed on Amazon.nl.
FBA makes it easier to sell across Europe
Amazon offers a range of fulfilment solutions across Europe, so you can choose the one that suits your business best. Pan-European FBA is the most popular and fastest – Amazon stores and distributes from fulfilment centres throughout Europe. With European Fulfilment Network your products are shipped from central storage in their country of origin; with Multi-Country Inventory, stock is stored and despatched from fulfilment centres in the countries you specify.
By selling in Europe with Amazon FBA, you may save up to 53%* in FBA Fulfilment fees and increase your sales up to 30%; in addition, you will benefit from Amazon faster delivery and the prime badge eligibility on your eligible offers.
*Calculated as the highest achievable savings comparing the EFN fulfilment fees with the Local fulfilment fees for each size/weight
It's cost-effective
Pay as you go—you are charged for storage space and the orders fulfiled by Amazon. The cost of shipping is included in your fees, with no extra charge for Amazon Prime for unlimited, fast One-Day Delivery on millions of items. Fees for Selling on Amazon and optional services may apply.
- The FBA Small and Light program reduces fulfilment costs for eligible products, so your customers can save on their purchase.
FBA storage and fulfilment fees
Normal fees
Inventory storage fees
Charged for all items stored in an Amazon fulfilment centre, and based on your daily average volume of inventory measured in cubic feet. See how to determine the product size tier for your items.
Fulfilment fees
Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns. Use the FBA revenue calculator to estimate fees and see how to preview your fees.
Occasional fees
Aged inventory surcharge
Assessed monthly for all items stored in a fulfilment centre for more than 271 days. Maintaining sound inventory health can help you avoid long-term storage fees.
Removal order fees
You can have Amazon return or dispose of your inventory in a fulfilment centre for a per-item fee.
Returns processing fees
Charged on orders when Amazon provides a customer with free return shipping.
Unplanned services fees
Charged when inventory arrives at a fulfilment centre without proper preparation or labeling, making unplanned services required.
Learn more about the cost of FBA. Use the Fulfilment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
In addition you can download the rate cards in the following languages:
In addition you can download the rate cards in the following languages:
Get started with Fulfilment by Amazon
Fulfilment by Amazon can help eliminate your fulfilment headaches and help you scale your business.
Step 1
Set up Amazon FBA
Create your Amazon selling account, and login to Seller Central to set up FBA.
Step 2
Create your product listings
Once you add your products to the Amazon catalogue, specify FBA inventory.
Step 3
Prepare your products
Prepare your products for safe and secure transportation to a fulfilment centre, according to Amazon packing guidelines and shipping and routing requirements.
Step 4
Ship your products to Amazon
Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfilment centres. Learn more about sending inventory to Amazon.
Once Amazon receives your products at the fulfilment centres, they are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders or discover related tools and programmes to grow your FBA business.
Understand how your fulfilment model affects VAT requirements
Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.
FBA Inventory Management
Use the tools in your selling partner account to offer products, create shipping plans, send shipments, track and monitor your shipments and remove inventory from Amazon fulfilment centres.
Inventory Performance Dashboard
Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key factors that determine your inventory performance. Check your IPI score regularly. A low score can lead to higher fees and limit your ability to replenish your inventory.
Managing excess inventory
Optimise your inventory levels by knowing when to lower the price of your products or when to remove them. Check detailed information on storage fees, opportunities to boost sales and suggestions for improving the return on your inventory.
Tracking inventory age
Improve inventory throughput and avoid long-term storage fees: Use inventory age tracking tools to understand how much inventory you have and how long it has been in Amazon fulfilment centres.
Resolving stranded inventory
Keep your product listings active by including necessary information about prices and product condition as well as correcting errors. If your inventory is in an Amazon fulfilment centre without an associated active product listing, it's not available for purchase.
Replenishing inventory
Keep your best-selling products in stock with personalised inventory replenishment recommendations. You can also take into account future promotions and seasonal demand patterns. Keep track of your inventory and supplier orders so you that can meet product demand smoothly.
FAQ
Get answers to frequently asked questions about using Amazon for e-commerce.
What is Fulfilment by Amazon (FBA)?
Fulfilment by Amazon (FBA) is a service where Amazon handles the storage, packaging, and shipping of your products, as well as customer service and returns.
After registering with FBA, you must first pack and ship your products to one of our fulfilment centers.
FBA also offers special programs for specific types of products that suit your business, such as the pan-European FBA program.
After registering with FBA, you must first pack and ship your products to one of our fulfilment centers.
FBA also offers special programs for specific types of products that suit your business, such as the pan-European FBA program.
How much does fba cost per asset?
There are different types of fees depending on the FBA services you choose:
1. Fulfilment fees charged per unit sold, including packaging, shipping, handling, customer service, and returns.
2. Monthly inventory storage fees based on inventory status at Amazon FBA fulfilment canters.
Amazon estimation tools, such as the FBA Revenue Calculator, Fee Preview Report, and Inventory Management, will help you estimate FBA fees.
1. Fulfilment fees charged per unit sold, including packaging, shipping, handling, customer service, and returns.
2. Monthly inventory storage fees based on inventory status at Amazon FBA fulfilment canters.
Amazon estimation tools, such as the FBA Revenue Calculator, Fee Preview Report, and Inventory Management, will help you estimate FBA fees.
How to sell on Amazon FBA?
Create an Amazon selling account and sign in the Seller Central.
Next, {3>configure FBA<3}, to do this you will need:
Next, {3>configure FBA<3}, to do this you will need:
- Business email address or Amazon customer account
- An active credit card (international credit cards are also accepted)
- Valid passport or identity document (ID verification protects both sellers and customers)
- Company registration details (with VAT number if possible)
- Phone number
- Bank account to which Amazon can send sales proceeds
Then get ready to create a list of products and add them to your Amazon catalog and determine your FBA inventory.
Then, send your products to Amazon's fulfilment centre, following Amazon's packaging and guidelines and shipping and delivery planning requirements.
Then, send your products to Amazon's fulfilment centre, following Amazon's packaging and guidelines and shipping and delivery planning requirements.
What can you sell on Amazon FBA?
What you can sell on Amazon FBA depends on the brand, product, and category. Some products are available to all sellers, others require a merchant account with a professional plan.
Check the list of restricted products and product restrictions in FBA. To sell branded products protected by copyright, trademark or patent, you must be the legal owner of the brand or an authorized reseller.
Check the list of restricted products and product restrictions in FBA. To sell branded products protected by copyright, trademark or patent, you must be the legal owner of the brand or an authorized reseller.
What is “Implementation”?
The entire process of receiving, storing, picking, packing and then shipping orders to customers, including returns or exchanges, is called fulfilment.
What is the difference between FBA and FBM?
FBA is Fulfillment by Amazon FBA and FBM is Fulfillment by Merchants. In FBA, Amazon handles the entire fulfilment process for you, while in the case of FBM, the seller (you) is responsible for storing, packing, shipping, and delivering the products to customers.
Are all Prime orders fulfilled by Amazon?
No, not all Prime orders can be fulfilled by Amazon.
For items that are not optimal for FBA, such as those that take a long time to rotate or the demand for them is difficult to predict.
For items that are not optimal for FBA, such as those that take a long time to rotate or the demand for them is difficult to predict.
What is excess inventory management under FBA?
The FBA Overstock Management Tool helps you track overstocked listings and provides the information you need to take appropriate action, as well as suggestions for improving inventory turnover efficiency. It helps assess product demand and costs, vendor input and price flexibility, identifies issues that may affect product sales, and provides solutions to sell your merchandise.
Is there an FBA sales ratio?
The FBA sales ratio shows the number of units sold and shipped in the last 90 days, divided by the average number of units in stock. The average number of units in stock is obtained by stating the stock status on a given day, as well as 30, 60 and 90 days before.
What is the percentage of stock of products with no active offers?
The sale offer may be suspended if it was not originally created correctly or if it was deleted.
In this case, the platform will start charging for the storage of merchandise that cannot be sold because the offer is inactive.
Sales performance is measured by the percentage of FBA fulfilment merchandise units that cannot be purchased from Amazon. This is called the “percentage of stock of products with no active offers.”
Another metric you need to keep in mind is the number of commodity units with no active listings, which indicates the total number of units without an active listing, and the button “" Troubleshoot inventory issues with no active listings "”, which displays SKUs without an active listing.
In this case, the platform will start charging for the storage of merchandise that cannot be sold because the offer is inactive.
Sales performance is measured by the percentage of FBA fulfilment merchandise units that cannot be purchased from Amazon. This is called the “percentage of stock of products with no active offers.”
Another metric you need to keep in mind is the number of commodity units with no active listings, which indicates the total number of units without an active listing, and the button “" Troubleshoot inventory issues with no active listings "”, which displays SKUs without an active listing.
What is the Replenished Inventory tool?
The Replenish Inventory tool helps you keep track of the number of products in stock. With a recommendation for inventory of products to be replenished, suggested restocking quantities, and Ship-to-Date dates, you can meet customer demand.
This smart optimization tool helps you predict when to replenish product inventory while taking into account variable costs, expected revenue, and future demand. Recommendations help you get the best return on your advertising investment by maintaining the right amount of advertising resources.
This smart optimization tool helps you predict when to replenish product inventory while taking into account variable costs, expected revenue, and future demand. Recommendations help you get the best return on your advertising investment by maintaining the right amount of advertising resources.
What is FBA excess inventory percentage?
Excess inventory percentage is the percentage of units of merchandise in stock under FBA that are in excess or guaranteed for more than 90 days of delivery.
Excess or obsolete resources have a negative impact on the resource efficiency index (Eng. Inventory Performance Index) or IPI, which is a way of resource performance measured over time.
The IPI indicator reflects how you manage your FBA inventory. The performance dashboard helps you find ways to increase sales, reduce costs, and track key performance metrics.
Excess or obsolete resources have a negative impact on the resource efficiency index (Eng. Inventory Performance Index) or IPI, which is a way of resource performance measured over time.
The IPI indicator reflects how you manage your FBA inventory. The performance dashboard helps you find ways to increase sales, reduce costs, and track key performance metrics.
What is FBA’s In-Stock Rate?
In-stock rate measures how successfully you keep popular goods in stock.
This applies only to FBA goods sold within the last 60 days. It does not take into account units without sales or products that have been fulfilled by the seller themselves (that is, products for which you handle storage, packaging and shipping).
In Seller Central, this metric is displayed on the inventory dashboard and is updated daily. Maintaining an in-stock rate of 90–100 per cent is considered optimal.
This applies only to FBA goods sold within the last 60 days. It does not take into account units without sales or products that have been fulfilled by the seller themselves (that is, products for which you handle storage, packaging and shipping).
In Seller Central, this metric is displayed on the inventory dashboard and is updated daily. Maintaining an in-stock rate of 90–100 per cent is considered optimal.
What is an FBA seller?
An Amazon FBA seller is any e-commerce company that sells products through an Amazon store and is registered for the Fulfilment by Amazon (FBA) programme.
For Amazon FBA sellers, Amazon takes care of logistics and operations, while FBA sellers are responsible for selecting their products, shipping their inventory to Amazon FBA fulfilment centres and the inventory status.
For Amazon FBA sellers, Amazon takes care of logistics and operations, while FBA sellers are responsible for selecting their products, shipping their inventory to Amazon FBA fulfilment centres and the inventory status.
Help grow your business with Fulfilment by Amazon
Already selling on Amazon?
On this site, we use cookies and similar tools (collectively, "cookies") to provide and improve services to you and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
