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Blocking and removing fakes plus preventive measures
Eliminate fakes from the market with Amazon. Combine the power of our automated security, serialization services, and the ability to instantly remove fake listings from Amazon stores.
Not using Brand Registry yet? Register your brand
Why Choose Project Zero
With Project Zero, you can combine Amazon's advanced anti-counterfeiting technology with the IP protection experience gained in Brand Registry.
Remove fake offers instantly
Use the self-service tool from Project Zero to search for fake deals, and remove them from the Amazon store instantly.
Improving automatic security
Every time you remove a fake, you strengthen automatic Brand Registry security, which allows you to proactively block offers of counterfeit products before they negatively affect your brand and customers.
“Amazon is constantly developing ways to protect brands, so it is always one step ahead of dishonest users.”
“Project Zero has made our lives easier by giving us the ability to manually remove product listings that violate our rights. Within minutes of reporting the fraudulent seller, a notification comes about the successful removal of the offer.”
Join the growing number of brands in Project Zero
Did you know?
We are constantly improving brand protection features
At Amazon, we work hard to earn the trust of customers, which is why we strictly prohibit the sale of fake products. We are constantly innovating to detect fakes and prevent them from reaching customers. To learn about our latest innovations, please refer to the “Brand Protection Report”.
Do you want to start now?
Step 1
Sign up for Project Zero
When you meet all the eligibility requirements for the program, you can begin registration by clicking Get Started on the Project Zero page. You will be asked to complete a 10-minute training session.
Step 2
Find and remove fakes
Go to the self-service counterfeit removal tool by clicking Protection and then Project Zero in the Brand Registry main menu. You will have access to the tool for each store corresponding to the country where your brand has an active registered trademark associated with your Brand Registry account.
If you find a potentially fake product, we recommend that you purchase it for a test to confirm the actual violation of rights. Once you are sure, you can return to the tool to remove individual offers or the entire product from the site.
If you find a potentially fake product, we recommend that you purchase it for a test to confirm the actual violation of rights. Once you are sure, you can return to the tool to remove individual offers or the entire product from the site.
Step 3
Track removed listings
You can check the status of the removed fake at any time by clicking the monitoring option and then Report Summary in the Brand Registry main menu.
Note: When you remove a fake from an Amazon store, a complaint notice is sent to each seller associated with the violation.
Note: When you remove a fake from an Amazon store, a complaint notice is sent to each seller associated with the violation.
“Project Zero has proven to be an easy-to-use and effective protection tool for BMW on Amazon. We value the tools Amazon has created to protect the brand.”
Frequently Asked Questions
Where is Project Zero available?
Project Zero is available in Poland, the United States, Canada, Brazil, Mexico, Belgium, France, Italy, Germany, the Netherlands, Spain, Sweden, the United Kingdom, Australia, India, Japan, Singapore, Turkey, Egypt, South Africa, Saudi Arabia and the United Arab Emirates.
How much does it cost to participate in Project Zero?
Once you meet all the eligibility requirements, you can enroll in the program and use the self-service counterfeit removal tool for free. Also, automatic security is provided to registered brands free of charge.
What types of infringing offers can I remove from the Amazon store?
Project Zero's self-service counterfeit removal tool should only be used to remove counterfeit product listings.
A counterfeit is an unlawful reproduction, in whole or in part, of a registered trade mark – or a mark very similar to a registered trade mark – in connection with the sale of a product. Counterfeiting a product requires the use of a registered trademark on the product, packaging or product page to suggest its originality to buyers.
A counterfeit is an unlawful reproduction, in whole or in part, of a registered trade mark – or a mark very similar to a registered trade mark – in connection with the sale of a product. Counterfeiting a product requires the use of a registered trademark on the product, packaging or product page to suggest its originality to buyers.
How does Amazon make sure brands using Project Zero's self-service counterfeit removal tool make the right decisions?
When brands use a self-service tool to remove counterfeit products, there is a huge responsibility on them. Therefore, in order to maintain access to Project Zero, they must maintain the relevance of submissions at least 99%. We have implemented numerous processes for the highest possible accuracy of applications, such as mandatory training when registering for Project Zero and continuous monitoring for misuse of the tool.
If I achieve a 90% approval rating, why am I still not eligible for Project Zero?
In order to ensure that participants use Project Zero responsibly, we not only check the approval rate for fake applications, but also apply other criteria to qualify applicants. If you do not currently meet these conditions, continue to use the Report Violation tool. When you qualify for the program, we will automatically send you an invitation to register.
Blocking and removing fakes plus preventive measures
Eliminate fakes from the market with Amazon.
Not using Brand Registry yet? Register your brand
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